Enduro Bearings Hires SIMBOL Communications as PR Agency of Record

August 24, 2021

SIMBOL will help grow consumer and retailer awareness for renowned OEM manufacturer

Oakland, California (Aug 24th, 2021) Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR and communications services, effective immediately.

During the past 25 years, Enduro has built a strong, loyal clientele that includes many of the world’s most recognizable bike brands such as Santa Cruz Bicycles, Stan’s No Tubes, Niner, Praxis, Orbea, Crankbrothers and so many more. To further support these customers, Enduro Bearings will work with SIMBOL to grow Enduro’s media relations as well as helping with event activations at Sea Otter and beyond. Enduro will also be introducing a comprehensive campaign to create authentic awareness in the marketplace, prompting consumers to ask for Enduro when shopping for a new bike or looking to upgrade their current bike.

“At Enduro we constantly think about how to improve bicycle bearings so that bikes perform better and last longer,” says Matt Harvey, Enduro’s President. “As we continue to expand our line, Nic and Scott’s strong relationships with media, brands and athletes seemed like the perfect fit. We look forward to SIMBOL sharing our story with the widest range of cycling enthusiasts possible.”

Bearings are often overlooked and under-appreciated despite their critical role in overall bicycle performance and dependability. Through its partnership with SIMBOL, Enduro Bearings will build marketplace awareness and appreciation for the company’s products including these key technologies:

  • Max: Bearings designed for the rigors of MTB suspension pivots with a 35-40% increased load capacity compared to standard radial bearings.
  • TorqTite: Bottom brackets that guarantee perfect parallel alignment between the bearings even with frames that are not perfectly aligned.
  • XD15: Backed by a lifetime guarantee and featuring Nitrogen Stainless Steel races with Grade 5 Silicon Nitride Ceramic balls, XD15 bearings will not degrade under extreme conditions and actually run smother over time.

“SIMBOL Communications is extremely proud to include Matt and the entire Enduro Bearings team on their roster. We always appreciate brands like Enduro Bearings, who combine engineering backgrounds with cycling knowledge and passion to recognize real needs in the market and fill them with high-quality solutions,” says Co-Founder Scott Boulbol. “There’s not a product they produce that we wouldn’t be thrilled to rock on any of our bikes (or already do)!”

About Enduro Bearings

Since 1996, Enduro Bearings has worked closely with bicycle manufacturers to provide the best bearing solutions for every application. We are engineers, we are innovators, we are bike riders and we build performance products that endure under the toughest conditions. Our facilities in USA and Singapore supply ‘Enduro Bearings Inside’ technology to cyclists around the world.

 About SIMBOL Communications

SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.