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Endurance Marketing Inc. acquires Madison race

November 3, 2022

Endurance Marketing Inc. said it has acquired Run Madtown, an annual series of competitive races in Madison, Wisconsin.

EMI, founded in 2003, is a full-service, event management and production firm specializing in endurance sports. Run Madtown joins The Fort2Base Race on the North Shore as wholly owned and operated by EMI. DH