Emerging Brand KINeSYS Sunscreen invited to Runchella 2022
May 18, 2022
KINeSYS owners discuss market considerations and product essentials with RIA Members
/ENDURANCE SPORTSWIRE/ – KINeSYS Performance Sunscreen is honoured to be one of seven emerging brands invited to Runchella 2022, the Running Industry Association’s membership summit. Runchella runs from 16 – 19 May 2022 and combines educational programming, collaborations and brand presentations and is open to RIA members only.
Lisa and Wade Heggie, Co-owners of KINeSYS, are thrilled to have the opportunity to discuss with RIA members the data, market considerations and the product details of the suncare category; specifically discussing why many sunscreen brands are not a good option for specialist running retailers and how KINeSYS bucks the trend.
Since acquiring KINeSYS in 2107, the Canadian-based business has grown from zero doors to over 350 doors in North America. The company’s strategy had been to grow their U.S footprint in the “specialist retailer” space, including many RIA members.
KINeSYS products are highly regarded and sought out by their loyal customer base and industry publications. Focused on performance, KINeSYS sunscreen is loved by people who enjoy being active outside as well as high performing athletes.
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a leading sunscreen manufacturer based in Canada. For 25 years, the brand has been developing and distributing high-performance sunscreens and sun protection products around the globe, helping to spread the message of sun safety for all outdoor enthusiasts, ‘However You Perform’. Available through specialty Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
CEO / WILC Healthcare Inc.
1.888.546.3797 ext. 710
About Running Industry Association (RIA)
The RIA’s sole purpose is to drive the running industry forward. Passionate about supporting the running community and developing the business of members, RIA succeed through collaboration, education, advocacy, innovation and delivering an exceptional customer experience.