The fitness market is a growing category for Eagle Creek, with the introduction of their ingenious new Pack-It Sport line. By partnering with the Rock ‘n’ Roll Marathon Series within the athletic market, Eagle Creek is able to connect directly with their target audience in the endurance sports space, adding authenticity in a new category.
Under the partnership, Eagle Creek is sponsoring four Rock ‘n’ Roll Marathon Series events in Chicago (July 17-19), Philadelphia (Oct 29-31), Las Vegas (November 13-15) and San Antonio (December 4-6). Eagle Creek plans to work with key specialty running retailers in each event city to enhance the brand presence and experience for consumers.
“We are committed to this category,” said Roger Spatz, President at Eagle Creek. “Partnering with the Rock ‘n’ Roll Marathon Series is a natural part of the evolution. It’s our goal to tap into a large consumer event that will showcase the product and brand, confirm credibility to the line and allow us invest in growing this consumer base.”
“We look forward to welcoming Eagle Creek as an official corporate sponsor and travel bag provider at four Rock ‘n’ Roll Marathon Series races this year,” said Molly Quinn, Senior Vice President of Sales for the Rock ‘n’ Roll Marathon Series. “From energy gels to compression socks and everything in between, participants are all about the latest and greatest gear. To have providing relevant solutions to store everything is important to runners, and it’s great Eagle Creek is launching a new product specifically with the endurance sports athlete in mind.”
Based on consumer feedback and the health and wellness consumer trend, Eagle Creek has identified the need for a packing organization product specific to the needs of the athletes. Expanding on the proven Pack-It™ System concept introduced in 1996, Eagle Creek enters the athletic market with a distinctive product line that does the heavy lifting on organization and versatility: Pack-It Sport.
About Eagle Creek
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is changing the way travelers pack with its Pack-It Folders, Cubes, Sacs and Toiletry Kits. It is owned by VF Corp.
About The Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $310 million through the events for a variety of worthy causes.