Dynamic Duo Wins Big with Dual Action Fuel

February 7th, 2017

Dynamic Duo Wins Big with Dual Action Fuel

Professional Triathletes and Twin Sisters, Laurel and Rebeccah Wassner Sweep 1st & 2nd Place in Israman 2017

Charleston, SC – New World Consumer Products, LLC, a division of New World Pharmaceuticals, congratulates Laurel and Rebeccah Wassner on their 1st and 2nd place sweep of Israman 2017. The dual action, immediate and extended release fuel provided by XRCEL is just what this dynamic duo needed to sweep the top spots last week in this challenging iron distance race.

Laurel & Rebeccah worked hard for this prestigious win and to podium together. “We are excited to start off the 2017 race season with the “Twins” winning performance at Israman” said Fred Sexton, President and Founder of New World Consumer Products. “We are expecting a big year from our athletes and this is just the perfect way to start.”

“I’m thrilled to start the season with a win and my 10th iron distance finish,” said Laurel Wasserman.  “Israman is truly an epic race – a swim in the Red Sea, the bike starts with a steep one hour climb up the notorious Route 12 which parallels the border with Egypt and continues through the desert with headwinds and crosswinds the entire way.  Then, the marathon goes straight down the mountain.  It was a very difficult course, unlike any other race I have experienced.  I am grateful I had my XRCEL nutrition plan dialed in and was fueled throughout the 11 hour day, which is almost two hours longer than it usually takes me to finish 140.6 miles.  I had my water bottle full with 6 XRCEL’s on the bike and had another 4 on the run.  Not a single stomach cramp! And an obvious great result.”

January may seem like an odd time for my first Iron distance, but I made a promise to myself that I would do my first 140.6 distance by the time my son Des turned one”, said twin sister Rebeccah. “I guess I could have picked an easier race, but I thought why not go all in and do one of the hardest races on the planet. Even though the course and the conditions were extreme, I loved every minute. I fueled with XRCEL throughout the day and it kept me focused, strong, and powerful.”

“Finishing first and second is hard enough in any full distance triathlon, but to be atop of the podium this early in the season just goes to show that talent, hard work, and an optimal nutrition plan pays off!” said Laura DeMeo, XRCEL’s Manager for Endurance Sports.  “We’re excited that the Wasssner’s fuel plan with XRCEL played a role in their winning and podium performances. XRCEL’s revolutionary glucose-loaded micro-gel technology provides both immediate and extended release of glucose – allowing them to outlast and outperform their competition.  Laurel and Rebeccah continue to impress and we are so proud of how they raced out on the challenging Israman course.”

Laurel and Rebeccah Wassner are professional triathletes living in New York City.  Rebeccah (Bec) is a three-time winner of the New York City Triathlon. Laurel is the first cancer-survivor-turned-professional triathlete and the first cancer survivor to win an Iron distance race.

The twins race to win championships, but also to raise awareness for the fight against cancer, particularly among young adults. XRCEL is proud to support the incredible Wassner twins in all of their endeavors.


About XRCEL® Athlete Fuel

XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC.  XRCEL is a caffeine and banned substance free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions. XRCEL responds to each individual athlete’s body to release fuel when and where it is needed.

About New World Consumer Products, LLC

New World Consumer Products is bringing the science of human nutrition and carbohydrate metabolism to high performance athletes with an emerging portfolio of patented products and technologies. Our flagship product, XRCEL ®, is a scientifically advanced sports performance fuel based on patented formulation technology developed by New World Pharmaceuticals, LLC.

With strong investment in the science of performance-based nutrition, guided by a leadership team of executives and university scientists with extensive operating and board-level experience in the pharmaceutical and consumer goods industries, New World Consumer Products will continue to develop breakthrough products that improve performance and endurance for work, play and sport.

The company’s corporate headquarters are located in historic Charleston, South Carolina. To learn more, please visit http://www.NewWorldConsumerProducts.com.

For More Information 
Media Inquiries:
Lisa Sexton
843.737.6192 Ext 104

XRCEL Athlete Fuel

Dynamic Duo Wins Big with Dual Action Fuel

Contact Info

Lisa Sexton
843-737-6192 x 104

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