Dunkin’ Donuts, Rock ‘n’ Roll Marathon Series Announce New Partnership

March 3rd, 2015

Dunkin’ Donuts, Rock ‘n’ Roll Marathon Series Announce New Partnership

Dunkin’ Donuts Named Official Coffee and Breakfast Restaurant in Four Major Markets

San Diego, CA – March 3, 2015 – Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, and Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today announced a new partnership for the 2015 Rock ‘n’ Roll Marathon Series. Dunkin’ Donuts will become the Official Coffee and Breakfast Restaurant of Rock ‘n’ Roll Marathon Series events in Dallas, Chicago, Philadelphia and Los Angeles.

“We take great pride in partnering with Dunkin’ Donuts, one of the world’s most recognized coffee brands. Together, we offer all the tools to help runners have the ultimate running experience whether at home or on the road,” said Bill Pedigo, Chief Revenue Officer of CGI. “Our brands share a passion for leading an active lifestyle and we look forward to working together to develop unique ways to engage runners throughout their entire Rock ‘n’ Roll weekend experience.”

The international race series combines entertainment and running, featuring live bands performing at every mile along the course, cheerleaders encouraging runners throughout the race, and a post-event headliner concert. Dunkin’ Donuts’ partnership kicks off with the 6th annual Humana Rock ‘n’ Roll Dallas Half Marathon on Sunday, March 22, 2015. The Dallas event is the largest stand alone half-marathon in Texas, annually attracting more than 15,000 runners.

“America runs on Dunkin, and now participants will too through our partnership with the Rock ‘n’ Roll Marathon Series,” said Scott Hudler, Vice President – Global Consumer Engagement at Dunkin’ Brands, Inc. “As the Official Coffee and Breakfast Restaurant, we look forward to bringing everyone’s favorite coffee to runners over race weekend.”

Further information about the 2015 Rock ‘n’ Roll Marathon Series can be found online at RunRocknRoll.com. To learn more about Dunkin’ Donuts visit DunkinDonuts.comor follow them on Facebook (facebook.com/DunkinDonuts) and Twitter (twitter.com/DunkinDonuts).

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in festival events around the world every year. The series started in 1998 with the simple idea of making running fun, which has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 31 destination cities, drawing visitors from around the world.

Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $305 million through the events for a variety of worthy causes. Race weekends kick off with a free Health & Fitness Expo with exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,000 restaurants in 36 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit DunkinDonuts.com.

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Competitor Group

Dunkin’ Donuts, Rock ‘n’ Roll Marathon Series Announce New Partnership

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Dan Cruz

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