Danny Woods joins global digital agency, in significant international growth push
March 3, 2022
/ENDURANCE SPORTSWIRE/ – Respected fitness industry professional Danny Woods has joined market leading global technology agency SweatWorks as Global Client Services Director, based out of the UK.
Founded in 2012, SweatWorks is a software and hardware technology agency working exclusively with consumer and commercial fitness and wellness brands. Danny joins the company from EGYM (formerly Netpulse), where he previously served as Director of Account Services for US and European clients, bringing a wealth of experience in building client trust with a focus on delivering results.
This is a new role within the organization and highlights SweatWorks’ commitment and dedication to developing groundbreaking fitness and wellness technology products on behalf of their clients.
This hire, along with Alex Peacock, who joined the executive team last year as Chief Commercial Officer, has allowed SweatWorks to establish their European operations in London, with the addition of Claire Evans as Head of Marketing. This unique team is now perfectly positioned to drive the growth of the SweatWorks brand and client base throughout the UK, Europe and beyond whilst continuing to support the US market.
Mohammed Iqbal, Founder & CEO – “Danny’s expertise is exactly what we need as we continue to support and innovate how our clients grow their product and service offering. His background in managing and building client relationships will be welcomed, not only us but by our clients: we are thrilled to welcome him onboard.”
Danny Woods, Client Services Director – “I’m really excited to be joining such a diverse, talented and international team as Global Client Services Director where I’ll be focusing my efforts on ensuring that SweatWorks clients’ receive maximum value from our partnership.”
Founded in 2012, SweatWorks is the leading digital agency in fitness and wellness. Their experience of merging their user-focused design with innovative technology has created some of the most engaging experiences for the brands they work with, from startups to Fortune 500 companies. Clients include JP Morgan, Nike, Virgin Sport, Bose, SoulCycle, Equinox, Myx fitness, CITYROW, CLMBR and AARMY. www.sweatworks.com
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