Cotopaxi Announces #OneUtah Campaign

March 30, 2020

In response to COVID-19 – Utah leaders pledge $5M to assist the local community and those impacted.

Salt Lake City, UT, March 30, 2020– The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the community. Through Silicon Slopes, the voice, hub, and heart of Utah’s startup community, business leaders have committed to raising $5M to help Utah respond and assist those impacted by COVID-19.

Benefit Corporation and outdoor gear brand Cotopaxi, as part of this effort, has designed the #OneUtah t-shirt campaign, proceeds of which will be donated to support this fundraiser. The t-shirt and its message promote unity, positivity, and hope in a time where those things are needed more than ever. The #OneUtah t-shirt will be promoted by the Governor’s office, Silicon Slopes, and the Salt Lake Chamber of Commerce.

“As a founder and CEO of a Utah-based company, I am committed to doing my part to help our state weather the unprecedented crisis caused by COVID-19,” said Davis Smith, CEO and Founder of Cotopaxi. “Cotopaxi is proud to join forces with like-minded local companies to support nonprofits addressing this pandemic.”

The t-shirt design features the #OneUtah hashtag, which serves as a representation of the united response the Utah community has taken in doing our part to “flatten the curve” and support those impacted by COVID-19. The t-shirt launched Friday March 27, 2020, at cotopaxi.com/oneutah. All proceeds from the sale of this t-shirt will be directed to Silicon Slope Serves, a COVID relief resource, which will then be distributed to various local partners supporting COVID-19 relief efforts.

For more information, please visit cotopaxi.com/oneutah

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Media Contact: Jess Smith, jess@outsidepr.com

About Cotopaxi: Cotopaxi is an outdoor gear brand and Benefit Corporation with a social mission. With two storefronts and a strong ecommerce platform, and employing over 65 staff members, we design, manufacture, and sell packs, water bottles, apparel, and gear, raising awareness and funds for various humanitarian causes through the Cotopaxi Foundation. For more information please visit https://www.cotopaxi.com/pages/about