January 9, 2026

Let’s Do This Announces Partnerships with Motiv Sports

SAN FRANCISCO, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – Let’s Do This has announced its new partnership with Motiv Sports, a leader in creating, marketing and delivering world-class mass participation running events. Motiv Sports will be implementing Let’s Do This’ AI Registration Platform across its full portfolio of 12 events...

January 9, 2026

Belgian Waffle Ride Names KENETIK Official Ketone Partner of the BWR Series

Encinitas, CA – January 2026 /ENDURANCE SPORTSWIRE/ - Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance,...

January 9, 2026

Endurance Events Surpass Pre-Pandemic Participation Levels

Moorestown, NJ — January 9, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, reports endurance event participation has fully rebounded from the COVID-19 pandemic and now exceeds pre-pandemic levels. Based on year-over-year analysis of the same events held before and...

January 9, 2026

ASICS Los Angeles Marathon Welcomes RunDot as the Official Digital Training Platform

LOS ANGELES, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/  – RunDot, the only native-AI adaptive run-training technology, has joined The McCourt Foundation as the official digital training platform for the ASICS Los Angeles Marathon & LA 5K, the Santa Monica Classic, LA Road Runners, and the Rose Bowl Half Marathon &...

January 9, 2026

Zoot Sports Announces 2026 Professional Triathlon Team

Carlsbad, CA — [Jan 9, 2026] /ENDURANCE SPORTSWIRE/ - Zoot Sports, the original triathlon brand, today announced its 2026 Professional Triathlon Team, featuring a world-class roster of elite athletes spanning Ironman, Ironman 70.3, Olympic-distance, and T100 competition. The team reflects Zoot’s long-standing commitment to performance, innovation, and supporting athletes at...

January 8, 2026

Runna Announced as Official Running Training Plan Partner of the Boston Athletic Association & Boston Marathon presented by Bank of America

Runna partners with the Boston Athletic Association (B.A.A.) – organizers of the Boston Marathon presented by Bank of America, and B.A.A. Distance Medley Series presented by Honda – in one of Runna’s biggest partnerships to date Boston Marathon participants to receive complimentary extended access to Runna’s elite, coach-built marathon training...

January 8, 2026

Scientists find exercise rivals therapy for depression

A large review of studies suggests that exercise can ease depression about as effectively as psychological therapy. Compared with antidepressants, exercise showed similar benefits, though the evidence was less certain. Researchers found that light to moderate activity over multiple sessions worked best, with few side effects. While it’s not a...

January 8, 2026

What to Watch: Nike, On Holdings, Amer Sports and Steven Madden Are Top 2026 Shoe Stock Picks

As Nike Inc. continues an intense turnaround effort, Wall Street is upbeat on the stock’s prospects for the new year. Other footwear stocks favored by some analysts heading into 2026 include On Holding AG, Amer Sports Inc. and Steven Madden Ltd. The general consensus is fairly positive for Nike, with the understanding that...

January 8, 2026

Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry

DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...

January 8, 2026

Fuel Goods and FLOW Formulas Welcomes Professional Ultra Runner Hillary “Hilly Goat” Allen as Sponsored Athlete

January 8, 2026 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the inclusive sports nutrition platform built to simplify fueling, is proud to announce the sponsorship of professional ultra runner Hillary Allen, widely known in the trail running world as Hilly Goat. This partnership is supported in collaboration with women-led nutrition brand Flow...