Eventbrite will host a free webinar, Conversion Strategies to Increase your Event’s Bottom Line, featuring Eventbrite’s VP of Marketing, Tamara Mendelsohn, and Business Unit Director, Nicole Brambila, on Thursday, Nov 13 at 10 am PDT (1 pm EST).
The webinar will cover:
- What conversion is and why it matters
- How to track conversion rates across marketing channels
- How to optimize your marketing programs with A/B testing
- Ways to optimize conversion on mobile
- Successful strategies to increase conversion to drive incremental revenue
Tamara is the VP of Marketing at Eventbrite, where she guides brand strategy and helps build a community of event organizers and attendees. Prior to Eventbrite, she was a Senior Analyst with Forrester Research, where she specialized in eCommerce technology.
“Conversion is the single most important metric for any eCommerce company,” says Mendelsohn, “it is absolutely key for race directors to be thinking about every aspect of their registration and marketing in context of conversion rate. For every email sent, advertising buy made, or tweet posted, success is determined by the optimization of all efforts to increase the number of people who convert to buyers”.
Also joining the webinar is Nicole Brambila, Business Unit Director of the Eventbrite Registration team. Nicole has extensive experience helping event organizers understand the importance of conversion and providing best practices to increase conversion rates.
Visit conversionwebinar.eventbrite.com to register for the webinar. All registrants will also receive a recorded version of the webinar.