Colon Cancer Foundation To Host Virtual Challenge in Support of Colorectal Cancer Awareness Month in March

March 11, 2021

Fitness Challenge and Live Streamed Concert Launching Next Week

NEW YORK – March 11, 2021 – March is National Colorectal Cancer Awareness Month and this year the Colon Cancer Foundation (CCF) is helping promote the importance of early detection in successfully beating the disease. CCF is honoring awareness month with a range of activities aimed at the Foundation’s ambitious goal of providing 10,000 colorectal cancer screenings to the nation’s most underserved and vulnerable communities in 2021.

Highlighting the events will be the CCF Fitness and Fundraising Challenge, which takes participants on a fun-filled, 45-mile virtual experience through the past, present and future of the Foundation. The unique aspect of the virtual challenge allows each participant to safely walk or run solo or in teams of five to complete the 45-mile distance and the best part is, there are over 70 fitness activities that convert into “mileage.”  Each entry will pay for a life-saving cancer screening kit for one person and help CCF reach their goal of screening 10,000 people in 2021.

“We are excited to host the CCF Fitness and Fundraising Challenge, which not only provides a great incentive for fitness, but an opportunity for the community to support our foundation’s goal of screening 10,000 people in 2021,” said Cindy Borassi, President of the Foundation. “Despite the ongoing pandemic, it is important now more than ever that we stay connected as a community. Join us and help save lives from colon cancer.”

With each mile logged, participants will unlock amazing stories and photos from CCF’s past and present and hear all about how CCF is helping to shape the future of colon cancer prevention, treatment, and care. Participants will be treated to special live-streamed events during the week to help them stay motivated and engaged. With live-streamed cooking demonstrations by noted Chef Claes Petersson and Chef Chintan Pandya, a 2020 James Beard Award finalist, excitement levels are sure to be high.

Funds raised through the Challenge will benefit the Colon Cancer Foundation’s outreach efforts and all athletes will get a special invite to the “Virtual Concert for a Cause” to celebrate their accomplishment.

The “Virtual Concert for a Cause” is set for Sunday, March 21st at 5pm EST and will feature performances by N.E.D (No Evidence of Disease); renowned classical pianists Francois Xavier Poizat and Slava Gryaznov; Mark MK, Niren Chaudhary, along with Rachelle Babler and Mark Huls. Stand alone virtual concert tickets are available for $10 (suggested donation $35), with all proceeds benefiting CCF’s mission.

For more information about the #CCFChallenge or to register, please visit at coloncancerfoundation.org.

About the Colon Cancer Foundation

The Colon Cancer Foundation (CCF) is a 501(c)3 non-profit organization with a mission to fight against colorectal cancer (CRC) by supporting research, leading advocacy, and promoting prevention through education and awareness. For over 15 years, CCF has led the charge against this disease by hosting innovative events such as our Annual Early Age-Onset CRC Summit and the Colon Cancer Challenge; providing grants to young investigators; and forming strategic partnerships to raise awareness about CRC and the importance of on-time screening through ground-breaking multimedia campaigns. Together with our partners and supporters, we work towards our vision of A World Without ColorectalCancer™For more information, please visit coloncancerfoundation.org or connect with us on Instagram, facebook or twitter.

More about Colorectal Cancer & affected populations:

  • 2nd leading cause of cancer death among men and women in the U.S.
  • Regular testing is recommended for adults 45+.
  • 75M people should be regularly tested, half being underserved and uninsured.
  • African Americans are at high risk, with incidence rates +20%, and death rates +40%.
  • Anyone > 45 with symptoms should see their primary care provider as soon as possible.
  • The recent and tragic deaths of actors Chadwick Boseman, 43, and Natalie Desselle-Reid, 53, as a result of colorectal cancer illustrate the younger trend:

o   The fastest growing incidence among those 20-29.

o   The most cases under 50 among those 40-49.

Media Contact

Dan Cruz, 619.925.7671

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