Clif® Bar Named Official Energy Bar of IRONMAN® U.S. Series

June 3rd, 2015

TAMPA, Fla. (June 3, 2015) – IRONMAN is proud to announce CLIF® Bar as the Official Energy Bar of the IRONMAN® and IRONMAN® 70.3® U.S. Series in 2015.

The nutritious blend of organic rolled oats and wholesome ingredients in a CLIF Bar are crafted to provide sustained energy during training and racing. Like many top-performing athletes, IRONMAN triathlon participants can help maximize performance through careful consideration of what they put into their bodies. Organic ingredients like those in CLIF Bar connect healthy people to a healthy planet due to farming practices that avoid toxic persistent pesticides and prevent the use of GMOs.

“CLIF Bar is honored to partner with IRONMAN to continue our legacy of support for the triathlon community at this iconic race series,” said Kevin Cleary, chief executive officer at Clif Bar & Company. “We have supported some of the world’s top triathletes with sports nutrition that is good for their bodies and the planet, and we look forward to offering great-tasting food that will help all race participants achieve their fitness and nutrition goals.”

The sponsorship means CLIF Bars will be available to athletes at aid stations along the bike and run courses of all 33 U.S. IRONMAN events.

“We’re excited to welcome CLIF Bar to the IRONMAN family,” said Carola Ross, Chief Sales Officer for IRONMAN. “CLIF Bar’s commitment to creating sports nutrition made with responsibly-sourced, organic ingredients is in line with the health and lifestyle goals of our participants. We are confident athletes will appreciate a wholesome, nutritious energy bar option on course.”

For more information, please contact Heather Hawkins (Double Forte) at or Lisa Novak (CLIF Bar) at



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit


Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit, check out our Facebook page at and follow us on Twitter at:


2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930


Contact Info

Ellie Seifert

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