Charity founded by disgraced cyclist announces relaunch plan
February 17, 2020
The cancer charity whose yellow wristbands became a global brand under founder Lance Armstrong is seeking to reinvent itself, years after donations and revenues crashed along with the disgraced cyclist’s career. Armstrong was nowhere to be seen earlier this month during Livestrong’s “relaunch” ceremony in Austin, and gone are the yellow wristbands. Read about the new mission and plans for the future on Associated Press.