News Topics
-
January 6, 2026
TransRockies Race Series Expands North American Footprint with New Cycling Destinations for 2026
Calgary, AB (January 6, 2026) /ENDURANCE SPORTSWIRE/— The TransRockies Race Series, one of North America’s most trusted names in endurance event production, is expanding its cycling footprint with three new marquee U.S. events and an elevated calendar for 2026. From the desert mesas of Colorado to the high-alpine trails of...
-
January 6, 2026
Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine
DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...
-
January 6, 2026
STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear
New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...
-
January 6, 2026
Race Director University Relaunches in 2026 with Online Certification Platform and New Mobile App
DeKalb, Ill. (January 6, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the first national certification program for race directors in the United States, has announced its 2026 relaunch featuring an entirely online certification platform, interactive learning tools, and a new mobile app that allows race directors to complete their...
-
January 6, 2026
Rose Bowl Half Marathon Sells Out Ahead of 10th Anniversary Event
PASADENA, Calif. (January 6, 2025) /ENDURANCE SPORTSWIRE/ – The Rose Bowl Half Marathon & 5K, produced by The McCourt Foundation (TMF), has officially sold out all general entries for their half marathon, taking place on January 18. The 5K distance also saw high demand, selling out before the half marathon...
-
January 6, 2026
SaltStick® Launches Energy Gummies, Irresistible Bursts of Energy and Electrolytes to Power Any Workout
Thousand Oaks, Calif. (January 6, 2026) /ENDURANCE SPORTSWIRE/ — SaltStick®, a leader in electrolyte innovation, today announced the U.S. launch of SaltStick Energy Gummies. Each packet delivers an irresistible combination of quick carbohydrates and electrolytes, providing up to 36 grams of carbohydrates and 170 mg of sodium and potassium to...
-
January 5, 2026
Fleet Feet’s CEO Sounds Off on Nike and On, Opening New Doors and How Specialty Run Can Grow
Chief executive officer Joey Pointer looks back on 2025 and lays out some of the company's plans for 2026, including Fleet Feet's 50th anniversary. Heading into its 50th anniversary, Fleet Feet has more to celebrate than its longevity. The number of locations for its namesake running stores and Marathon Sports, which it acquired in 2022,...
-
January 5, 2026
Skyrocketing budgets: The financial divide in pro cycling
Money talks–especially in sports. As budgets and star salaries in the pro peloton continue to rise, critics say that makes competition less equal and the sport harder to access for smaller teams. Recently, there have been some interesting reports on the financial state of affairs in cycling, which point to...
-
January 5, 2026
Stay on top of nutrition goals in Garmin Connect
OLATHE, Kan. (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is making it easier for users to track their food intake with the addition of nutrition tracking in Garmin Connect™. This feature is the latest of several exciting enhancements for those with a Garmin Connect+ plan, letting users track...
-
January 5, 2026
Verge Named Official Apparel Partner of Human Powered Health Women’s WorldTour Team
NEW YORK (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce a new partnership with Human Powered Health, becoming the team’s official apparel partner as they compete at the highest level of women’s professional cycling. The partnership places Verge on cycling’s...
