Celebration of mindfulness and running at the center of first-ever lululemon San Diego 10K on Nov. 10

November 8, 2019

Before hitting the pavement, participants can explore mindful running through writing, conversation, meditation, and music.

Boston, November 8, 2019 — DMSE Sports and lululemon are ramping up for lululemon’s first U.S.-based 10K road race this Sunday, November 10. Host city San Diego will provide idyllic views to the participants of the inaugural lululemon San Diego 10K as they run along the Port of San Diego, beginning in Shoreline Park on Shelter Island, and finishing on the opposite side of North San Diego Bay in Waterfront Park.

This is the third 10K road race where athletic wear brand lululemon has served as title sponsor; Edmonton in Alberta, Canada (in its second year) and Toronto in Ontario, Canada (in its third year). Both races brought in over 17,000 participants in 2019.

Participants of the first-ever lululemon San Diego 10K will have the opportunity to explore their “Run Purpose”— a partnership between running and mindfulness—during an evening event on Friday, November 8. Following the Sunday race, lululemon Global Yoga Ambassador Ally Maz will lead runners through two options for a 30-minute yoga session in Waterfront Park to help jump-start their recovery.

Since its founding nearly 40 years ago, DMSE Sports has helped hundreds of thousands of participants reach their athletic goals and has aided in building the connection between running and philanthropy.

“DMSE Sports is really excited to bring this unique race to San Diego,” said DMSE Senior Vice President of Operations, and Race Director for the event, Matthew West. “The lululemon San Diego 10K will be like no other race in the United States. lululemon is the perfect partner for DMSE Sports to deliver this amazing experience.”

More than 5,000 participants from 41 states and six Canadian provinces will toe the start line on Sunday.

About lululemon 

lululemon is a healthy lifestyle-inspired athletic apparel company for yoga, running,

training, and most other sweaty pursuits, creating transformational products and experiences that enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit www.lululemon.com.

About Wounded Warrior Project®

The mission of Wounded Warrior Project® is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

About DMSE Sports

Founded by Dave McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating and producing mass participatory athletic events throughout the U.S. and abroad. DMSE works with the B.A.A. operations team in overseeing all the logistics and technical operations of the B.A.A. Boston Marathon and manages the TD Beach to Beacon in Maine, the New Balance Falmouth Road Race on Cape Cod, the Harvard Pilgrim Finish at the 50 at Patriot Place, the Runners World Half & Festival in Pennsylvania, and the Bellin Run in Green Bay, Wisconsin, among others. For additional information on DMSE Sports, visit www.dmsesports.com or find DMSE on Facebook, Twitter, and Instagram.