business-directory
July 23, 2025
Yoga Is Big Business. So Why Are So Many Instructors Barely Getting By?
Yoga is everywhere: on gym schedules, TikTok feeds, retreat brochures and corporate wellness programs. But behind the curated image lies a disconnect, where many of the people teaching yoga are struggling to make ends meet. In fact, for most instructors, the hardest pose isn’t on the mat. It’s making a...
July 22, 2025
Echelon Fitness Acquires B2B Fitness Streaming Platform
Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs. Fortë will be rebranded to “Elevate by Echelon” and is expected to help Echelon Fitness further...
July 22, 2025
UCI warns Tour de France that Lance Armstrong’s former manager Johan Bruyneel is ‘not authorised’ to be given accreditation
Johan Bruyneel, Lance Armstrong's former manager, is not authorised to be at the Tour de France's accredited areas, the UCI has stressed. Cycling's governing body released a statement on Tuesday evening which reiterated that Bruyneel was banned for life from any activity related to cycling, after the 60-year-old was present at...
July 22, 2025
Hot Tubs Beat Saunas for Circulation & Immune Health, Study Finds
Hot tubs may be more than just a luxury. A new study from the University of Oregon’s Bowerman Sports Science Center found that soaking in hot water outperforms both traditional dry saunas and far-infrared saunas in raising core body temperature and triggering positive physiological effects. Researchers say that temperature boost...
July 22, 2025
On’s campaign, Soft Wins, spotlights softness as a strategy for runners
Fronted by On athlete and four-time world champion Hellen Obiri, the latest chapter of On’s campaign, Soft Wins, spotlights softness as a strategy for resilience, recovery, and going the distance – alongside the launch of the new Cloudsurfer Max shoe. ENDURANCE.BIZ
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
July 21, 2025
Video: What Really Happens at a Pre-Tour de France Altitude Camp
Ever wondered what goes on before the Tour de France? I don’t mean the days leading up to the grandest of the grand tours — I mean the months before. VELO
July 21, 2025
Thule acquiring Quad Lock for $327 million
Thule Group signed an agreement to acquire Australian phone mount manufacturer Quad Lock for AU$500 million ($327 million). Bicycle Retailer
July 21, 2025
New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS
July 19, 2025
Utah Valley Marathon adjusts course to be ‘fastest’ Boston qualifier
After new guidelines were released by the Boston Athletic Association, the Utah Valley Marathon has announced an adjusted course to allow runners to qualify for the Boston Marathon without time penalties. The Boston Athletic Association announced on June 16 that new standards would be enforced for qualifying marathons with significant elevation drops....