business-directory
March 27, 2026
Runner Crosses Finish Line First at Modesto Marathon — Then Gets Disqualified for Running Too Little
Benjamin Enowitz thought he had just run the race of his life. The 36-year-old from Los Angeles crossed the finish line at Sunday’s Modesto Marathon ahead of every other runner. He collected his finisher’s medal, made it back to his hotel, and started reading congratulations messages from friends who had...
March 26, 2026
Herbalife acquires Bioniq for $150M
Herbalife, the health and wellness company, has agreed to acquire assets from Bioniq, the UK-based personalised supplements company focused on making health more accessible and actionable, for $150 million. The transaction aims to advance Herbalife’s mission of becoming a technology-enabled, data-driven health and wellness platform. “The future of health and...
March 25, 2026
World Athletics grants U.S. team seven spots after half-marathon blunder
A half-marathon mistake that cost three female athletes a spot on Team USA for the upcoming World Road Running Championships has now been resolved by World Athletics, but with a catch. On Wednesday, the governing body issued a statement allowing for three additional athletes from USA Track & Field (USATF) to compete...
March 25, 2026
US Consumers To Spend More on Wellness, Cut Back Elsewhere
Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience American consumers entered 2026 in a state of economic uncertainty, which continues to be a key driving force behind spending habits. But even amid financial anxiety, wellness remains...
March 25, 2026
Parental deferral policies in ultra-trail: some races need to catch up
Last weekend, Italy’s Andreas Reiterer finished second at Chianti Ultra Trail by UTMB, but had to turn down a Golden Ticket (automatic entry) to Western States 100 (WSER) because his partner is due to give birth around race day, and WSER’s policy does not allow partners to defer their entry. Missing a race because...
March 25, 2026
Nike’s First Collaboration With a Run Store Features a Super Shoe and Its Most Heavily Cushioned Trainer
Despite Nike’s very origins in running and its leading position in establishing sneaker collaborations, the brand has never collaborated with a specialty run store. That’s now set to change with Renegade, which has doors in Los Angeles and Oakland, Calif., taking on a super shoe and the most cushioned trainer in the...
March 25, 2026
Revealed: secret plans for two-day London Marathon with 100,000 runners
The London Marathon is in advanced talks about staging a two-day event in 2027, allowing tens of thousands more runners to take part in the iconic race and to raise tens of millions more for charity. While the Double London Marathon, as it is being called internally, has not been granted formal approval it...
March 24, 2026
American marathoner says brand dropped her because she’s pregnant
For the first time in four years, American marathonerEmma Bates will not run the Boston Marathon. The 33-year-old, who has twice finished as the top American woman in the field, is stepping away from racing to start a family. But according to Bates, that decision has already cost her a sponsorship....
March 24, 2026
The ‘crazy’ running challenge pushing people to their limits
This is the second year of The Last One Standing challenge. It's run by the group Hardcore Harry's, which formed in 2024 and has since established itself as a platform for fitness challenges "that celebrate effort, grit and growth". "You have some challenges which are arguably easy — 10km a...
March 24, 2026
Uncertainty dominates the NBDA Retail Summit
In three terse sentences, Jim Kersten’s opening remarks set the tone for the NBDA Retailer Summit last week. “The calvary is not coming; there’s no bail out on the horizon; the future of your business is in your hands,” Kersten, CABDA’s show director said. Kersten’s brief comments as the summit...
