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May 21, 2026
ATHLOS women-only track event is going global with a second meet in London this fall
After two successful years elevating women’s track and field by increasing visibility and prize money, ATHLOS is upgrading. With the addition of a second meet, the series promises a total prize purse of US$2.1 million in 2026, a significant increase from last year’s US$773,500. Athletes will be eligible to earn...
May 21, 2026
Strava Goes All-In on Strength Training in Major Update
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing. The update includes 14 integrations across the strength, fitness and wearable ecosystem, a dedicated workout log, auto-populated muscle maps and five new strength-specific shareable...
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
May 20, 2026
Why are so many former top pros racing in Asia?
A total of 23 former men's WorldTour and ProTeam riders are competing for Asian Continental teams in 2026, up from 17 last year and 14 in 2023. Included among the current roster are Grand Tour stage winners and others who have ridden at the very top levels of the sport....
May 20, 2026
Coros Becomes First Wearable to Partner With ChatGPT, Claude
For users of wearable devices in 2026, there’s no shortage of data. From health tracking of sleep and heart rates to layers of recording our athletic activities, smartwatches and other wearables now offer seemingly endless information about our bodies. The problem these days is figuring out how to make sense of all...
May 19, 2026
The Drug-Fueled Sports Competition Is Here: Who’s Competing for $25 Million & How to Watch Inaugural ‘Enhanced Games’
GearJunkie previews the inaugural Enhanced Games set for Memorial Day weekend 2026 in Las Vegas, a four-day, invite-only meet that will stage swimming, track sprints, weightlifting and strongman events with roughly 50 athletes competing for large prize purses. The series markets itself as an alternative to traditional sport by permitting...
May 19, 2026
All employees laid off as Niner Bikes “winding down operations”, reports suggest
Niner Bikes is winding down operations effective immediately, with all employees laid off and the brand apparently ceasing business. The news was first surfaced by cycling journalist James Huang and later verified by Escape Collective through distributors, staff, and ambassadors. Niner and its owner United Wheels have been contacted for...
May 18, 2026
Man arrested, accused of driving drunk through Jacksonville Ironman course
A suspected drunk driver entered the IRONMAN Jacksonville race course on Saturday afternoon, speeding through the cycling route near the Five Points area and narrowly missing runners and bicyclists. Officers stationed along the course saw the vehicle driving recklessly into the path of competitors and spectators, prompting them to initiate...
May 18, 2026
On Holding Founders Acquire $6.6 Million of Class A Shares
On Holding is bringing its co-founders back into the top job: David Allemann and Caspar Coppetti will become co-CEOs on May 1, replacing Martin Hoffmann, who is stepping down after five years as CEO and will stay on as an adviser through March 2027. The move comes as On prepares...
May 18, 2026
2028 Tour de France Will See Super-Early Start to Avoid LA Olympic Games
The professional cycling calendar is in for a historic shake-up in 2028. Tour de France organizers ASO have confirmed that the 115th edition of the world's biggest bike race will start significantly earlier than usual to prevent a high-stakes scheduling conflict with the 2028 Los Angeles Olympic Games. With the...
