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Boston Sports Partners Teams Up with My Custom Sports Chair to Bring Branded, Officially-Licensed Adirondack Chairs to Endurance Events

October 5, 2021

Sports Marketing Agency Introduces My Custom Sports Chair to the Bank of America Chicago Marathon, TCS New York City Marathon, and the ASICS Falmouth Road Race

BOSTON, MA – October 5, 2021 – Boston Sports Partners (BSP), a boutique sports marketing firm serving clients nationwide, today announced it has teamed up with My Custom Sports Chair to bring their custom, folding Adirondack chairs to endurance athletes for the first time. Now through their partnership with BSP, athletes who have competed in the Bank of America Chicago Marathon, TCS New York City Marathon, and the ASICS Falmouth Road Race can remember competing in the race by ordering their custom Adirondack chair officially licensed to feature the branding for the race of their choice.

“Boston Sports Partners’ relationship with My Custom Sports Chair began as a result of working with and developing many long-standing, meaningful relationships with races and athletes around the world,” said Rob Friedman, co-founder and CEO of BSP. “A lot of people have trophies or medals inside their home, but this is a unique product that can be shown and used outside the home, at a summer home, or a backyard as a badge of honor of sorts.”

Now an officially licensed product for Bank of America Chicago Marathon, TCS New York City Marathon, and the ASICS Falmouth Road Race, My Custom Sports Chair is available to endurance athletes in addition to their long-term relationships with the NHL, MLB, NFL, WWE, NCAA, and NASCAR, to name a few.

The product is completely weather-tested for year-round use in all climates and is made with HDPE recycled resin, which prevents warping, fading, and splintering. The chairs are perfect for backyards, patios, recreation rooms, and countless other indoor/outdoor settings. The convenient folding feature on all chairs also makes for easy storage and portability.

About My Custom Sports Chair

In 2015, a small group of friends and family from Stoney Creek, Ontario, launched a business to sell classic Adirondack chairs with a twist – customized designs, adding a more meaningful and personal touch to patios and decks across Canada and the United States. Having been up and running for a few years, mycustomsportschair.com has grown its online business significantly. Their success can be attributed to expanding their selection (including sports leagues), maintaining an interactive website that allows you to view your designs as you create them, and producing high-quality products that withstand the elements. For more information, visit www.mycustomsportschair.com/.

About Boston Sports Partners

Founded in 2020 by Rob Friedman and Joshua Milne, Boston Sports Partners (BSP) is a full-service sports and entertainment marketing agency. Drawing on an international network of relationships with colleagues and companies in the sports world, BSP is uniquely qualified to bring in specialized expertise and deliver exceptional sports marketing results. The BSP team has national reach and provides a broad range of services including athlete representation, health and fitness programs, sponsorship consulting, property representation, event management, eSports, and media relations. It is BSP’s mission to provide customized solutions to clients, through the power of sports, to help build brands, build relationships, and build business. For more information, visit www.bostonsportspartners.com.

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