Exclusive Energy Gel partner to provide 20 percent discount to annual members
COLORADO SPRINGS, Colo. — USA Triathlon today announced a new Bronze-Level Partnership with Boom Nutrition, who will serve as the organization’s Exclusive Energy Gel through 2017.
Boom Nutrition is best known for its Carb Boom! Energy Gels®, made with real fruit purees and concentrates with no added sugars, artificial flavors, colors or sweeteners. Boom!® will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.
Additionally, all USA Triathlon annual members, including athletes, coaches and race directors, will receive a 20 percent discount on Carb Boom! Energy Gels®. Members can access their code by logging in to their personal account on usatriathlon.org.
“We are very excited to partner with USA Triathlon for the coming three years” said Boom! CEO and longtime USA Triathlon member Tony Lammers. “USA Triathlon is the largest multisport organization in the world and triathletes have been passionate supporters of Carb Boom! Energy Gels® for years. The entire Boom! team welcomes the opportunity to work closely with USA Triathlon as we enter this exciting new era for both of our organizations.”
“Boom Nutrition has a proven history within the energy gel space, and we’re pleased to add their expertise to USA Triathlon’s family of partners,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “More than any other endurance athletes, our members recognize the benefits of nutrition during training and competition, and we look forward to fueling race participants with Carb Boom! Energy Gels® at select USA Triathlon National Championships.”
Learn more about Boom Nutrition at boomnutrition.com.
About Boom Nutrition
Boom Nutrition Inc., is a Cleveland, Ohio-based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, Carb Boom! Energy Gels® are the official on-course energy gels at endurance events nationwide. For more information about Carb Boom! Energy Gels®, go to boomnutrition.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).