Biofreeze San Francisco Marathon partners with GU to bring nutrition and recycling to their course!

July 26, 2019

Jumping Fences, Inc. is pleased to announce that they have re-signed GU Energy Labs, a leading manufacturer in the sports nutrition industry located in Berkeley, CA, as the Official Energy Chew of the Biofreeze San Francisco Marathon and Biofreeze Berkeley Half Marathon. Energy Chews are a staple among distance runners to help sustain energy demand, fuel muscles and replenish carbohydrates. Not only will GU Energy Labs be providing fuel for the runners, they will also be helping to keep the course greener again this year!

GU Energy Labs has partnered with TerraCycle, a highly-awarded, international upcycling and recycling company that collects performance nutrition packaging and repurposes the material into affordable, innovative products. Last year, over 90lbs of nutrition packaging was removed from the course and recycled. “We hate seeing our used packets on the road or trails, and that’s why we are thrilled to partner with TerraCycle to empower both individuals and events like The Biofreeze San Francisco Marathon to keep performance nutrition trash from all brands off the streets and out of the landfill.” said Celia Santi, Senior Brand Experience Manager. Learn more about how to upcycle nutrition from all brands at www.guenergy.com/terracycle

“Being in the Bay Area, we are very conscious of the impact our race has on the environment,” said Melissa Faukner, Marketing Director. “Everything on our course is already compostable, and we utilize Green Mary to help collect and sort all waste from the expo and aid stations. So, partnering with GU Energy Labs and TerraCycle is taking it to the next level.”

The Biofreeze San Francisco Marathon is celebrating its 42nd running this summer on July 28th.  Four distances are offered: an ultra, full marathon, two half marathon courses and a Saturday and Sunday 5k.  Runners are met with incredible views and challenging courses. Course highlights include running past SF iconic landmarks such as Ghirardelli Square, Golden Gate Bridge, Fisherman’s Wharf, Golden Gate Park, Haight Ashbury and of course sweeping views of the Pacific Ocean. The Biofreeze San Francisco Marathon is a true summer bucket list destination race.  GU Energy labs will have a large presence on race weekend.

“GU Energy Labs is thrilled to fuel all Biofreeze San Francisco Marathon runners with GU Energy Chews at select aid stations throughout the marathon and half marathon course! Aid station volunteers will cut the sleeve of Chews in half so that runners can conveniently fuel with one serving (four Chews) on the go. Each serving delivers 80 delicious calories of complex and simple carbohydrates, electrolytes, and branched chain amino acids – formulated to fuel personal best performances,” said Allison Foster, Experiential Marketing Manager.

“This partnership provides an opportunity for runners to fuel with a spectrum of tasty, high-performance Energy Chews to go longer and farther.” said Jillian Hansen, Partnership Development Director. “We are excited to welcome back GU Energy Labs, our neighbors across the Bay, to our SF Marathon Partner family.”

About the Biofreeze San Francisco Marathon:

The original San Francisco endurance race delivers spectacular scenery steeped in community tradition. This Boston Marathon Qualifying event, Olympic Team Trials Qualifier and USATF sanctioned race starts under the twinkling morning lights of the Bay Bridge by the Ferry Building, runs along the Embarcadero, over the Golden Gate Bridge for full marathoners, along the coastal trail in the Presidio, through Golden Gate Park, the Haight Ashbury District and past AT&T Giants ballpark before finishing in front of Cupid’s Arrow on the waterfront of San Francisco Bay. The 42nd annual event includes a race for runners of all levels: 5K (Saturday and Sunday), two half marathons, a full marathon and ultramarathon. To learn more or register to run the Biofreeze San Francisco Marathon, visit: https://www.thesfmarathon.com/

About GU Energy Labs:

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.