BibRave, Nuun Hydration Kick-Off Experiential & Field Marketing Partnership
April 27, 2022
BibRave will manage and execute experiential events at World Athletics Championships, World Marathon Majors & staffing for 25+ events through 2022
Portland, OR /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Nuun Hydration, the sport and lifestyle hydration company based out of Seattle, leading field and experiential marketing initiatives for 2022.
Building upon BibRave’s industry expertise and wide network of Ambassadors, the new partnership with Nuun Hydration leverages BibRave’s creative ideation, planning, and execution of experiential events and real grassroots runners to amplify the Nuun brand at the country’s leading running events. BibRave will develop, manage, and execute Nuun’s in-person experiential activations at some of the world’s top-flight events such as the World Athletics Championships in Eugene, Chicago Marathon, and New York City Marathon in 2022. Additionally, BibRave will manage the entire Nuun Event Staff program for 25+ expo and sponsorship activations in 2022 – from recruiting, contracting, and onboarding to day-of performance analysis and strategic recommendations.
“BibRave knows the running community and what it takes for participant experiences to truly stand out, and we’ve been impressed with what they’ve accomplished with other endurance brands,” said Mike Sommers, Nuun Hydration’s Partnership Director. “We’re excited to work with BibRave, ensuring that our event staff truly understand the sport and our brand. They have been incredibly efficient in the launch of this program, and it’s made my job a lot easier as a result.”
“Our agency has always had a deep understanding of the running community, and we pride ourselves on not only knowing what makes them tick, but also identifying ways to build long lasting relationships,” said Tony Yamanaka, Brand Partnerships Director at BibRave. “Nuun is a perfect example of a brand that approaches the endurance industry in the same fashion, and we’re absolutely stoked to embark on this long-term partnership with them to build experiences that resonate and engage with athletes in the run space and beyond.”
About Nuun Hydration
Nuun is a hydration company with a mission to empower more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy and rest. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active lifestyle consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 16-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company’s culture and mission have been recognized by Outside Magazine, who named Nuun to its 2017, 2018, 2019 and 2020 ‘Best Places to Work’ lists. Visit www.nuunlife.com for more info.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and The BibRave Podcast (Apple, Android, or Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.