BibRave Expands Marketing Services Partnership with Race Day Events

October 25, 2023

BibRave will manage essential marketing aspects for Race Day Events extensive race portfolio.

Fitchburg, WI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is excited to announce an expanded partnership with Race Day Events, the Midwest’s event production leader to provide comprehensive marketing services for the organization’s extensive portfolio of running, cycling, and triathlon events.

BibRave will manage essential aspects of RDE’s digital marketing efforts including strategic planning, paid social budget recommendations, race registration tracking, and content creation and execution for organic and paid social media and email campaigns. By utilizing data-driven strategies and real-time campaign tracking, BibRave will ensure RDE optimizes its marketing budget and effectively promotes race registrations as well as the organization’s mission to put participants first and host fun and innovative recreational experiences.

“BibRave has proven to be an invaluable marketing partner for our team,” said Ryan Griessmeyer, President of Race Day Events. “They know their stuff when it comes to marketing, from strategy to execution, and by turning these tasks over to their team, it frees up our staff to focus on bringing high-quality events to our participants.”

BibRave’s team of marketing experts works with the RDE team to develop customized organic social, email, and paid social media for RDE’s vast portfolio of events. They provide weekly, monthly, and quarterly reports on metrics with detailed insights and recommendations to ensure that RDE’s marketing is reaching the right audiences and driving meaningful results.

“Race Day Events is passionate about providing excellent events for their participants and we’re thrilled to help them expand their reach and bring more participants to their races,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Our team is creative, detail-oriented, and passionate about endurance sports marketing, and we work seamlessly with RDE’s team to promote their events through our strategic efforts.”

About Race Day Events

Race Day Events is an event production, race timing, and equipment rental company located in Fitchburg, Wisconsin. Their mission is to be one of the leading producers and providers of entertainment and recreation events. Each season, the Race Day Events team fully produces more than 25 of their own races and provides equipment and services for many more events nationwide. Race Day Events works with all types of events from small, community 5k/10k run/walks, to large multi-day bike rides, triathlons, and full marathons.

About BibRave

BibRave is a marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.

One of BibRave’s key strengths is developing creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.