AfterShokz renews as Official Headphone Sponsor of The BibRave Pros
Portland, OR – BibRave, the new marketing solution for races and endurance brands, has renewed and expanded their partnership with AfterShokz, the award-winning headphone company known for their innovative open-ear, bone conduction technology. 2018 marks the third year of a renewed and expanded partnership for the two companies.
BibRave will execute a year-long campaign leveraging the company’s signature promotional services in addition to bespoke social media programs – all aimed at driving product awareness, education, and sales for AfterShokz. The campaign will include an Official Sponsorship of The Bibrave Pros, BibRave’s large and highly-connected group of running and fitness bloggers, several sponsorships of their popular weekly Twitter chat (#BibChat), The BibRave Podcast, product walkthroughs on Facebook Live, and a custom social media and blog campaign highlighting runner safety.
“Our two brands have grown so much over the last three years, and it’s been a blast to work with BibRave through it all,” said Kim Fassetta, Chief Marketing Officer at AfterShokz. “BibRave and the BibRave Pros have an amazing influence throughout the running community, and activating in so many different areas through our partnership has been really valuable.”
AfterShokz will use BibRave’s multi-channel marketing approach to feature runner-focused products like the Trekz Air, their lightest open ear headphones to date. The same innovative spirit that led to new products like the Trekz Air has also driven AfterShokz to be first-movers on emerging BibRave channels and programs.
“For a marketer and a runner, it doesn’t get any better than AfterShokz,” said Tim Murphy, Co-Founder of BibRave. “Their headphones are truly innovative and add so much value to runners in the form of safety-first, on-the-run entertainment. It’s absolutely one of my favorite running products, and we’re extremely proud to work with such a cool brand, team, and product.”
AfterShokz brings patented bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport, mobile and Bluetooth® headphones designed and priced for everyday use. Through a suite of proprietary audio technologies and the only completely open ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. Since its inception in 2011, the company has been committed to innovating unconventionally and making situational awareness a priority. Learn more about how to #BeOpen at AfterShokz.com.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast – for Apple or Android) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.