Balega Launches New Reflective Enduro Sock for Fall 2020

September 1, 2020

DURHAM, N.C. (September 1, 2020) Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the morning when it is important to wear reflective gear. The new Reflective Enduro is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.

Building upon Balega’s popular Enduro collection, the new Reflective model features ultrabright refractive glass beads at the top of the sock that provide high visibility reflection for safer running in low-light conditions. One of the original sock models in the Balega collection, the Enduro remains a top seller. The Enduro is defined by Balega’s V-Tech Arch Support System, which creates the ultimate performance fit. The high-performance elastane and the pressure-free grip system ensure a secure hold while allowing your toes room to move.

“Each Balega sock model is designed for a specific purpose,” explained Tanya Pictor, Vice President of Balega Marketing. “With the addition of reflective yarn, the popular Enduro sock offers visibility and allows you to keep running even in darker conditions, while also providing lightweight support and comfort to the runner.”

Balega’s Enduro running sock offers enhanced compression bands on the top of the sock for structure and support. The socks feature Balega’s proprietary Drynamix® wicking fibers and ventilation panels for moisture wicking. A reinforced, extra deep heel pocket and a pressure-free grip system provide a secure hold. The sensitive rib top keeps the sock securely in place which eliminates pressure marks, and the midweight protective cushioning offers a high-performance plush under-sole cushion to help protect feet while eliminating extra weight. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit. The new Reflective Enduro socks will be available in the Quarter length in three colorways, including Multi Neon, Midgrey/Neon Lime and Black/Neon Green.

The Reflective Enduro socks will be available to consumers beginning September 1, 2020, and will retail for $16 MSRP. For more information and to locate a Balega dealer near you, please visit Balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus

Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer packaged goods, Implus is committed to enhancing healthy and active lifestyles, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brands within Implus’ portfolio include Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape® and Spenco®. To learn more, please visit www.Implus.com.