Bain Capital to acquire UK vitamins maker Vitabiotics in $1.2 billion deal

July 24, 2026

Bain Capital has agreed to acquire 55-year-old UK vitamins maker Vitabiotics, including its India business, Meyer Organics, and operations across Africa, as the private equity firm bets on growing global demand for vitamins and nutritional supplements. The companies declined to disclose the financial terms of the transaction, but people familiar with the matter said the deal is valued at about $1.2 billion.

The acquisition pairs Bain Capital’s healthcare and consumer investment platform with Vitabiotics’ vitamins and supplements business to support international expansion. The UK will remain the company’s base, with no immediate changes to operations, while Bain plans to invest in digital capabilities, e-commerce, international distribution, supply chains and new product development. Business Standard