Aracaju, Brazil Becomes Newest Location to Host An IRONMAN 70.3 Triathlon

April 8, 2024

– Itaú BBA IRONMAN 70.3 Aracaju-Sergipe Triathlon to make its debut on November 24, 2024

– General registration is currently open at www.ironman.com/im703-aracaju

SÃO PAULO, Brazil / TAMPA, Fla. (April 8, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN and Unlimited Sports announced today that the city of Aracaju, in the state of Sergipe, Brazil will be the newest host location of an IRONMAN^® 70.3^® triathlon. The Itaú BBA IRONMAN 70.3 Aracaju–Sergipe triathlon will make its debut on November 24, 2024. The new event replaces the race in Maceió and joins four other IRONMAN 70.3 events in Brazil including the Itaú BBA IRONMAN 70.3 Florianópolis, Itaú BBA IRONMAN 70.3 Rio de Janeiro, Itaú BBA IRONMAN 70.3 Fortaleza, and Itaú BBA IRONMAN 70.3 São Paulo races. General registration is currently open at www.ironman.com/im703-aracaju.

“We are thrilled to see another great community in Aracaju join the IRONMAN 70.3 circuit in Brazil,” said Joanna Jordan, Vice President – Managing Director of Latin America for The IRONMAN Group. “Brazil has a long history of hosting excellent IRONMAN branded events in incredibly stunning locations. We have no doubt that Aracaju will become a bucket list race for any athlete looking for the quintessential Brazilian race experience.”

“We have high expectations of repeating the success achieved in other locations. Aracaju has incredible beauty and has all of the infrastructure to host an event such as an IRONMAN 70.3 triathlon,” highlights Unlimited Sports CEO, Carlos Galvão, responsible for organizing the IRONMAN and IRONMAN 70.3 races in Brazil.

The Itaú BBA IRONMAN 70.3 Aracaju–Sergipe triathlon will feature a 1.9km (1.2-mile) swim, 90.1km (56-mile) bike, and 21.1km (13.1-mile) run. In a first for all of the IRONMAN-branded events in Brazil, the swim course will take place in a river, at the Foz Vaza Barris where the first transition will also be staged. The bike course will consist of three laps on a primarily flat course that finishes at the Orla do Atalaia along the coastline. After exiting transition two, athletes will tackle the run course that traverses the shoreline, allowing spectators to closely cheer on the passing participants before a grand finish line experience.

The capital of the Brazilian state of Sergipe, Aracaju has become the urban, economic, and cultural center of the northeastern part of country. Its beautiful beaches with calm and warm waters offer something for everyone. The city prides itself in encouraging healthy lifestyle options and works to set a national example by considering bike lanes in urban mobility projects. Aracaju also offers one of the best waterfront walkways in the country: the Orla da Atalaia, which offers a superb infrastructure with various leisure options as well as cultural and culinary experiences. In addition, the Passarela do Caranguejo just next door offers several bars and restaurants with live music.

The Itaú BBA IRONMAN 70.3 Aracaju-Sergipe triathlon will offer qualifying slots to the 2025 IRONMAN 70.3 World Championship taking place in Marbella, Spain.

Athlete inquiries may be directed to contato@ulsp.com.br. For more information on the 2024 Itaú BBA IRONMAN 70.3 Aracaju-Sergipe triathlon, visit www.ironman.com/im703-aracaju. For more information on IRONMAN-branded events in Brazil, please visit www.ironmanbrasil.com.br.

For more information on the IRONMAN and IRONMAN 70.3 brands and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About Unlimited Sports

Unlimited Sports is the race organizer, responsible for all the IRONMAN^® and IRONMAN 70.3 ^® races in Brazil, whose stages take place in the cities of Florianópolis, São Paulo, Rio de Janeiro, Aracaju and Fortaleza. Since 2001, the company has been in charge of the largest triathlon races in Latin America and has consolidated its position in the Endurance market.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra™ by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.

UNLIMITED SPORTS MEDIA CONTACT

Marcelo Eduardo Braga – Mtb 18324

Phone: (11) 98266-6086 / E-mail: mbragacom@mbragacom.com.br