Applied Materials Silicon Valley Turkey Trot Selects RunSignUp as Registration Partner

June 16th, 2016

The Applied Materials Silicon Valley Turkey Trot, founded and produced by the Silicon Valley Leadership Group Foundation, selected RunSignUp for their Online Registration Provider. In addition to the Turkey Trot, the Silicon Valley Leadership Group also produces the Tivo Santa Run Silicon Valley and the Lam Research Heart and Soles 5K.  Registration for their 12th Silicon Valley Turkey Trot is now open, and includes a bundle to allow concurrent registration in both the Turkey Trot and the Santa Run.

The largest timed Thanksgiving Day event in the country, the Silicon Valley Turkey Trot draws tens of thousands of runners and walkers will celebrate their holiday in the streets of Downtown San Jose through participation in one of several events: Kids Fun Run, 5K Run/Walk, 10K Run, 10K Wheelchair, and an elite PA/USATF 5K championship. Registration across events is capped at 30,000 participants.

Chris Weiler, recently brought on board as the Race Manager for the Silicon Valley Turkey Trot, brings a strong attention to detail to the event. He commented, “We chose RunSignUp for our Registration Provider because of the capability of their technology, and the flexibility within their platform.” Specifically, the race is looking forward to engaging the RunSignUp promotional tools like Referral Rewards with automatic refunding and the Race Day Check-In options.

The event is not just for families; the Fittest Firm Challenge also encourages area employers to get their employees to participate together. The Applied Marathon Silicon Valley Turkey Trot is taking advantage of RunSignUp’s Corporate Team tool to help employers of similarly-sized businesses compete to see who can really call themselves the Fittest Firm in the Valley. Top teams in each category can also qualify for a Race Day Company Tent to post company logos and gather teams.

First held in 2005, the Applied Materials Silicon Turkey Trot currently raises money for five local charities: Healthier Kids Foundation Santa Clara CountyHousing Trust Silicon ValleySecond Harvest Food Bank of Santa Clara and San Mateo CountiesSecond Harvest Food Bank Santa Cruz, and The Health Trust. For 2016, they are looking forward to utilizing RunSignUp’s automated fundraiser refund tools as an incentive to drive more donations during registration, and increase their total charity contribution. In the first 11 years, the event donated $5 million to their local charities; their goal for 2016 is to donate an additional $1,000,000 to the five charities.

Registration and more details for the 2016 Applied Materials Silicon Valley Turkey Trot can be found on their website:

About RunSignUp

RunSignUp is the leading innovator of online tools for races registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences.  More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pike Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants.  Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal.  RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community.  For more information, visit

About the Silicon Valley Leadership Group Foundation

Now in its 12th year, the Silicon Valley Leadership Group Foundation strives to help improve the quality of life in the Silicon Valley region through the provision of funding for food, clothing, shelter, medical care, education and other basic necessities of life. Their premiere event, the Applied Materials Silicon Valley Turkey Trot has grown from 1,000 participants and $132,000 in donations in year one to clearing 26,000+ participants and $936,000+ in donations in year ten. In addition to the Applied Materials Silicon Valley Turkey Trot, the group produces the Tivo Santa Run of Silicon Valley and the Lam Research Heart and Soles 5K to further expand their ability to support important local charities. For more information, visit:


Applied Materials Silicon Valley Turkey Trot Selects RunSignUp as Registration Partner

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Johanna Goode

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