Altra Running Appoints Joe Toth as Head of Sales, North America

May 8, 2023

May 8th, 2023 – Denver, Colorado /ENDURANCE SPORTSWIRE/ – Altra Running, a VF Corporation brand, today announced the appointment of industry veteran Joe Toth to the position of Head of Sales, North America.

Toth will lead Altra’s North American sales strategy with responsibility for the wholesale channel in both the US and Canadian markets. Toth is joining the Altra brand from Saucony where he worked for almost 10 years and most recently served as the VP of Sales. He is a results-driven senior leader with extensive experience directing strategic vision and long-range growth plans, including building and leading high-performance teams that successfully bring products to market.

“Joe brings vast sales experience and industry knowledge to the Altra team, which will help us continue to achieve our growth aspirations and cultivate our relationships amongst our specialty and key accounts,” said Jen McLaren, President of Altra. “Joe’s industry insight, leadership skills and comprehension of retail channels will be a huge asset to the Altra team. We are excited to welcome Joe to the Altra family and look forward to working with him to activate our brand’s mission to create purposeful, innovative products.”

Toth is an industry leader with 20-plus years of experience in sales, marketing, management, and operations. For the last decade, Toth has developed a deep understanding of the running business and developed valuable relationships within the running industry.

“I am very grateful to continue my career in the running industry as part of the Altra team,” said Joe Toth. “I am excited to work with such a disruptive and innovative brand that is doing things differently in the running industry –and the industry has been paying attention. I am looking forward to contributing to the winning culture Altra has created.”

Altra also announced the appointment of Michael Dobbs to Eastern US Sales Manager. Dobbs will be responsible for managing the team of field sales reps and guiding the direction of the US wholesale channel throughout the Eastern Region. Dobbs has spent 15 years in the footwear business working for several brands in roles ranging from retail sales, buying and wholesale sales. Previously, he was an independent rep for Earth Brands, Teva and Royal Robbins apparel. His tenure at Marathon Sports included overseeing one of their largest locations in Wellesley before moving into their lead footwear buying role which he managed for three years.


Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a Footshape™ toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on InstagramTwitter and Facebook. #altrarunning