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Altra Footwear Launches Casual Line “Every Road, Every Trail, Every Day”

July 18, 2017

(Logan, UT — July 18, 2017) If you’re only wearing Altra for running, you’re missing the point – to Altra’s devoted fans, the brand has become a non-negotiable in footwear. Once you’ve gone Altra, your feet don’t want to tolerate the restrictions of other shoes. Altra has dabbled in casual shoes in the past, and at the 2017 Outdoor Retailer Summer Market, it launches a well-thought-out range at Altra booth #35169.

Marketed with the tagline “Every road, every trail, every day”, Altra’s new quiver of casual shoes are the perfect addition to its established Road and Trail lineups. All the shoes are built on the same now-iconic combination of FootShape™ toe box and cushioned Zero Drop™ platform for a range of non-running occasions.

“The relaxed-foot benefits of Altra footwear are now available to everyone, regardless of whether they use our shoes on the road, in the mountains or at the office,” said Golden Harper, Altra founder. “When your toes can spread naturally and your heels aren’t elevated, even just an inch, your feet are in their most natural, powerful, and healthy position.”

Starting with the spring 2018 casual line, Altra has partnered with BLOOM Foam to bring a greener insole, made from algae. Using algal biomass in the foam helps offset the carbon footprint, and provides a high-performance insole with significantly less environmental impact.

Highlights of the new line include:

The Altra Cayd

A Welsh term meaning battle—lets you conquer any day in style, with old-school tennis shoe-meets-skater shoe looks. The premium leather upper is coated for water and weather protection, and the premium full-grain cowhide lining is perforated for maximum breathability.

A detailed midsole with a 22 mm stack height adds style to the plush fit. Weighing just 10.9 ounces with Altra’s signature FootShape™ toe box and cushioned Zero Drop™ platform, the Cayd is a lightweight casual shoe you’ll never want to take off.

Colors for men: denim blue with lightly waxed espresso laces, black with black laces, coffee brown with brown laces

MSRP: $130

Availability: January 2018

The Altra Commute

Charcoal grey wool blends with black leather for a simple, subtly elegant boot that would be equally at home sipping craft beers in Portland or lunch at the Explorer’s Club in Manhattan. A DWR coating for weatherproofing will keep it looking fresh, and the cement gray outsole shuns stains. Built, like all Altra shoes, with a FootShape™ toe box and Zero Drop™ platform. Stack height is 24 mm and weighs 12.8 ounces.

Colors for men: charcoal
MSRP: $140

Availability: November 2017

The Altra Vali

Simple and inconspicuous, the Altra Vali is the perfect balance of cool and comfort for workplace and casual fashion. The soft knit upper in tonal yarns has a sock-like opening around the ankle, matching lacing, integrated one-piece tongue and subtle logo treatment. A stack height of 22 mm for men, 16 mm for women, a men’s sample weight of 8.6 ounces and women’s sample weight of 6.1 ounces, and a range of wearable colors for men and women make this the ideal casual shoe.

Colors for men: black/charcoal mélange, forest/bark mélange, burgundy/pine mélange

Colors for women: grey/cream mélange, black/charcoal mélange, sage/slate blue mélange
MSRP: $110

Availability: November 2017

The Altra Smith Boot

Altra’s new Smith Boot is made with premium leather in rich chocolate brown or black paired with a just-right 24mm midsole. Coated with DWR for weatherproofing, this shoe is the perfect weekday workhorse for business casual, and the ideal weekender footwear for the local neighborhood or one-pair-of-shoes travel.

Colors for men: chocolate brown or black
MSRP: $130

Availability: January 2018

About Altra

While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.

Media Contact: Colleen Logan, VP Marketing, clogan@iconfitness.com.