Altra Adds New York City Version of Limited Edition Escalante Racer
October 16, 2018
(Logan, UT – October 16, 2018) Altra’s newest edition of the popular Escalante Racer series showcases New York City. The heel collar features a skyline silhouette with famous landmarks like the Statue of Liberty, One World Trade Center and Empire State Building. The medial side has “NYC” in graffiti lettering along with a large “18” to highlight the year. Specks of color on the midsole and upper feel like big city lights across the black and gray concrete jungle color scheme. This racer is available for men and women in the same style.
The Escalante Racer – NYC has an engineered knit upper, making it ideal for racing tight corners and quicker movements on the course. Altra’s EGO™ midsole has been “race-tuned” to deliver more energy return for a more responsive ride. Altra added its Foot Pod™ technology, which allows natural flexibility on the shoe by mapping the bones and tendons of your foot. The Racer has a 22mm stack height and weighs just 6.8 ounces for men and 5.7 ounces for women.
The Altra Escalante Racer – NYC retails for $140 and is available on www.AltraRunning.com and at select specialty running retailers.
Altra’s limited edition city-inspired Escalante Racer will go global in 2019 with versions for Tokyo, Paris and London.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box, Zero Drop™ platform and Fit4Her™ female-specific shoes. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 30 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, firstname.lastname@example.org