LATEST TRIATHLON NEWS

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January 18, 2024

Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky

Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the...

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Triathlon

January 16, 2024

USA Triathlon Launches New Tiered Annual Membership Offerings and Benefits

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a new tiered membership structure, providing multisport athletes more flexibility in choosing a membership and benefits that fit within their unique multisport journey. The new memberships and benefits are USA Triathlon’s first updates and price increases to the annual membership structure since 2016....

Business

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Triathlon

January 16, 2024

X-BIONIC® and Challenge Family Announce Multi-Year Partnership

/ENDURANCE SPORTSWIRE/ - Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series. The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge...

Press Releases

Sponsorship

Triathlon

January 11, 2024

Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana

Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...

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Sponsorship

Triathlon

January 10, 2024

Playtri Announces Grand Opening of New Location in Irving, Texas!

IRVING, Texas (January, 2024)/ENDURANCE SPORTSWIRE/ – Playtri, a premier bike and triathlon store, is excited to announce the grand opening of its newest location in Irving, Texas. The new store will be located at 5260 N O'Connor Blvd Suite 176 Irving, TX 75039 and has officially opened its doors for the public....

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Cycling

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January 9, 2024

The 2023 Vinfast IRONMAN World Championship Documentary Special Now Available For Free Internationally on IRONMAN’S YouTube Channel

TAMPA, Fla. /ENDURANCE SPORTSWIRE/ - After premiering on Outside Watch on December 30, 2023, the 2023 VinFast IRONMAN® World Championship documentary special is now available globally on IRONMAN’s YouTube channel. The annual IRONMAN World Championship special chronicles triathlon’s pinnacle event, which for the first time in the iconic event’s 45-year...

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Triathlon