IRONMAN Launches Brand-New Podcast: IRONMAN Insider Presented by Maurten

June 4, 2024

- Episode one available now on all major podcast platforms featuring IRONMAN World Champion Sam Laidlow - Podcast information and episodes can be found at podcast.ironman.com

TAMPA, Fla. (June 4, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN is excited to announce the launch of a brand-new podcast, IRONMAN Insider™ presented by Maurten. The podcast is scheduled to be released bi-weekly, plus bonus episodes, and will delve into the culture and sport of long-course triathlon, bringing fans new insights from top triathletes and other leading figures.

Hosted by IRONMAN personality Matt Lieto, the podcast will be accessible via all major podcast platforms, as well as podcast.ironman.com and a video version on IRONMAN’s YouTube channel. The first episode of the IRONMAN Insider presented by Maurten is available now, featuring in-depth conversations with reigning VinFast IRONMAN World Champion Sam Laidlow. With each episode, listeners will hear revealing and insightful conversations from leaders in the sport of triathlon, from professional athletes to inspirational age-groupers and those leaving an impact on the sport.

“We are always looking for new ways to engage with and inspire our community and IRONMAN Insider presented by Maurten is the newest platform to bring fans deep inside the culture and lifestyle of IRONMAN triathlon,” said Julia Polloreno, Vice President, Content Production and Distribution. “The podcast aims to give audiences unique perspectives and fly-on-the-wall access to unfiltered conversations about the topics that matter most, while celebrating the remarkable humans driving the sport forward in different ways. It is all things IRONMAN through the lens of our guests.”

As a former professional triathlete and current IRONMAN commentator, Lieto brings a wealth of triathlon knowledge and insight to the podcast. His firsthand experience as an athlete, and unique perspectives as a coach, commentator and fan, offer a rich understanding of the IRONMAN world. Now bringing his deep knowledge and infectious enthusiasm to the podcast microphone, listeners can expect relatable conversations, and revealing and candid moments that set this triathlon podcast apart from all others. On IRONMAN Insider presented by Maurten, Lieto will leverage this experience to explore the culture, lifestyle, and personalities that define IRONMAN triathlon. The podcast will also feature guest hosts from time-to-time, including three-time IRONMAN World Champion Mirinda Carfrae.

“I am beyond excited to be the host of this new podcast, which lets me indulge my deep passion for our sport and its unique and fascinating personalities,” said Matt Lieto. “There is no shortage of incredible stories in IRONMAN, and I’m thrilled to help amplify the voices and experiences of the individuals that make our sport so special.”

Presented by Maurten, the Official Sports Performance Nutrition Partner of the IRONMAN Global Series, the IRONMAN Insider podcast will also explore the intersection where science, innovation, and progress meet the sheer will, tactics, and heart that propels the people of triathlon at all levels. IRONMAN World Champions Lucy Charles-Barclay and Sam Laidlow both fueled their 2023 victories with Maurten’s Hydrogel Technology. It’s the innovation that enables athletes that use Maurten to be on the front edge of progress in triathlon.

Episode 1: The premiere episode of the IRONMAN Insider presented by Maurten kicks off in proper style with the one and only Sam Laidlow. He may be the reigning IRONMAN World Champion, but the 25-year-old Frenchman says he’s got a lot more to accomplish in the sport. Listen in on a revealing conversation as Sam shares his take on self-belief and being “unstoppable,” overcoming adversity, going back to basics, and who he sees as the biggest threat in his mission to capture the crown at the IRONMAN World Championship® triathlon in Kailua-Kona this October. Plus: his best advice for the age-groupers chasing their own triathlon dreams.

The IRONMAN Insider presented by Maurten is available now on all major podcast platforms, including Apple Podcasts, Spotify, Amazon Music, YouTube, iHeartRadio, TuneIn + Alexa, Player FM, among others. To find out more visit podcast.ironman.com. Media inquiries may be directed to press@ironman.com.



About Maurten

Maurten, based in Gothenburg, Sweden, is at the forefront of a paradigm shift in athletic performance. Maurten’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015. It removes the barriers of how much carbohydrates scientists believed an athlete can consume during high-intensity exercise. Simply put, it changes the game and is helping athletes rewrite the record books. For more information, visit www.maurten.com.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra-Trail™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.


Host bio: Matt Lieto is the host of IRONMAN Insider presented by Maurten. Matt’s journey to becoming a professional IRONMAN triathlete is anything but ordinary. At 21, he faced a pivotal moment, shedding 80 pounds and embracing a newfound passion for triathlon after watching his brother Chris Lieto race the IRONMAN World Championship in Kona. Just three years later, inspired by the triathlon community, his dedication and hard work led him to join the professional ranks of the sport.

As a former pro triathlete, Matt’s firsthand experience, unique perspective, and broad industry relationships offer a rich understanding of the IRONMAN world. Now, as an IRONMAN commentator, he brings his deep knowledge and infectious enthusiasm to the microphone. On IRONMAN Insider presented by Maurten, Matt leverages his experience and insights to explore the culture, lifestyle and personalities that define IRONMAN.