LATEST TRIATHLON NEWS

March 5, 2020

Ladder Launches Science-Based Ladder Hydration

March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...

March 5, 2020

Ride the Divide feature filmmaker to teach legacy content strategy at PCS

Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...

March 4, 2020

Thousands of Competitors Crossing the Finish Line to Have Their Names Called by the Iconic Voice of IRONMAN® Mike Reilly — Just 76 Days out From the Herbalife24 Triathlon, 5K and Bike Tour on the Streets of Los Angeles

LOS ANGELES-- With 76 days until race day, Herbalife Nutrition today announced Mike Reilly’s return as the finish line announcer of the Herbalife24 Triathlon Los Angeles™ on Sunday, May 17, where his memorable call will personalize and celebrate the finish of thousands of competitors. Reilly, the official "Voice of IRONMAN" worldwide...

March 4, 2020

Professional Triathletes Organisation Advises Wanda Sports That the Value of IRONMAN Business May Be Adversely Affected by Failing to Engage in Discussions

LONDON, ENGLAND-- The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd March 2020 advising the Board that in its view the value of the Ironman® Business in any possible sale would be adversely affected by its failure...

March 3, 2020

2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons

TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...

March 3, 2020

GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews

Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...

March 3, 2020

NOCCO Kicks Off Global Partnership Journey With Battle Cancer

LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...

March 3, 2020

Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand

LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....

March 3, 2020

The Pro’s Closet Announces Partnership with USA Cycling

(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...

March 3, 2020

Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events

Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...

March 3, 2020

Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.

When Jamie Brown was a child, no one quipped he might one day be training for the Olympics  — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....

March 3, 2020

An impressive speaker line-up ready to educate and inspire at the 2020 RACE-MANIA Summit and Expo

Boston, MA – March 3, 2020 – Sun Multisport Events has announced the final list of speakers for the 2020 RACE-MANIA Summit & Expo taking place on Sunday, March 15, 2020 at the Boston University Fit Rec Center in Boston, MA. Designed to educate, equip and inspire triathletes, runners, cyclists...

March 3, 2020

deboer wetsuits partners with 2019 IRONMAN Boulder Champion, Lauren Brandon

Brandon is among the best swimmers, male or female, in long course triathlon, and deboer is very excited she has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit. Stamford, CT, March 3, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with...

March 2, 2020

ITU World Triathlon Grand Final Edmonton Names New Bike Transport Partner

TriBike Transport (TBT) of Asheville, NC, and World Triathlon Series Edmonton, of Alberta, Canada, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for the August 17-23, 2020 race. TBT will be transporting bikes from all of North America, Ireland, the United Kingdom, Belgium, Germany,...

March 2, 2020

deboer wetsuits partners with 2019 IRONMAN 70.3 World Champion Gustav Iden

deboer is proud Gustav Iden has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit Stamford, CT, March 2, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with Gustav Iden.  Iden seemingly came from nowhere and put on a dominant performance to...

March 2, 2020

St. Anthony’s Triathlon In Need of Volunteers for 2020 Event Weekend

ST. PETERSBURG, FL., – St. Anthony’s Triathlon is calling for volunteers to help at the 37th annual St. Anthony’s Triathlon weekend, to be held April 24-26, 2020. Approximately 1,000 volunteers are needed to assist the 4,000 athletes who will swim, bike, and run along St. Petersburg’s waterfront course. Volunteers are needed to...

February 28, 2020

The IRONMAN Group and Visit Sacramento Announce Sacramento, California As Host City of New IRONMAN California Triathlon

SACRAMENTO, Calif. / TAMPA, Fla. – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), in conjunction with Visit Sacramento announced today that Sacramento, California will serve as the newest host venue for a full-distance IRONMAN® triathlon. The inaugural event is scheduled to take place on Sunday, Oct. 24,...

February 27, 2020

iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus

LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo Marathon challenge. Discouraged marathon registrants and running enthusiasts alike are able to virtually run the...

February 27, 2020

IRONMAN Foundation to Create Global Impact in 2020: Announces All-Star Ambassador Team, Mālama Club Members and Plans for Service Projects

TAMPA, Fla. (February 27, 2020) – The IRONMAN Foundation® which creates positive, tangible change in race communities announced today the 2020 IRONMAN Foundation Ambassador Team, recent inductions into the Mālama Club, along with its 27 service project initiatives for this season. The 2020 IRONMAN Foundation Ambassador Team is comprised of...

February 26, 2020

Columbia Threadneedle Investments Boston Triathlon Partners with Zoom MultiSport for Mentorship Program

BOSTON – ethos, the mass participation event organization that produces the Columbia Threadneedle Investments Boston Triathlon, announced a mentoring partnership with the Boston-based triathlon team Zoom Multisport. Designed as a way to share knowledge and build community, the program is open to both experienced triathletes and those new to the...

February 26, 2020

XTERRA Introduces New World Rankings for Athletes

XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced the launch of the first-ever XTERRA World Rankings for athletes. The new scoring system, developed by former XTERRA World Champion Nicolas Lebrun, will assign points to every finisher at an XTERRA World Championship qualifying event in 2020...

February 25, 2020

Women For Tri Ambassador Team Expands Global Reach in 2020; Applications for Women For Tri TriClub Grants Now Open

TAMPA, Fla. (February 25, 2020) – Women For Tri®, a program of the IRONMAN Foundation®, today announced its 2020 Women For Tri Ambassador Team and the opening of applications for the Women for Tri TriClub Grant Program. The Ambassador Team consists of four Global Ambassadors, 42 Brand Ambassadors and 34...

February 25, 2020

Award-Winning PRsix Reinvented – QR Launches the PRsix2

Chattanooga, TN (Feb. 25, 2020) – American Bicycle Group (ABG), manufacturer of high-performance bicycles - Quintana Roo (QR), Litespeed (LS) and Ocoee - today announced the reinvention of its award-winning QR PRsix Disc superbike: the QR PRsix2. The PRsix2 includes all the features of the PRsix with significant advances including:...

February 24, 2020

Triathlete Announces 2020 Design Awards and WIN THIS BIKE! Contest

Triathletes can enter for a chance to win Triathlete’smost valuable bike giveaway ever Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them,...

February 21, 2020

MOXiLIFE™ Introduces HydraMag® Magnesium the only HOT/COLD Electrolyte Beverage

Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during sub-zero ski season and sun scorching high mid-summer heat, can now enjoy the game changing benefits...