LATEST TRIATHLON NEWS
September 9, 2025
Best Bike Split Launches Advanced Surface Conditions
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leading race modeling and pacing platform for cyclists and triathletes, has unveiled its newest premium feature: Advanced Surface Conditions. This tool brings unprecedented detail to race planning by factoring in course surface types for every segment of a rider’s race. The...
September 9, 2025
South Seas Captiva Island Triathlon
CAPTIVA ISLAND, FL (September 9, 2025) /ENDURANCE SPORTSWIRE/ – On Sunday, September 28, 2025, athletes will head to the stunning shores of Captiva Island for the South Seas Captiva Island Triathlon, a one-of-a-kind race experience combining the beautiful Gulf waters, a closed off bike course, and a run through one...
September 5, 2025
Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest
September 4, 2025
Florida’s First Coast Welcomes a Full-Distance IRONMAN Triathlon; IRONMAN Jacksonville Set to Debut in 2026
- Inaugural IRONMAN Jacksonville triathlon is scheduled to take place on May 16, 2026 - General registration to open on Sept. 22, 2025 at www.ironman.com/races/im-jacksonville JACKSONVILLE, Fla. / TAMPA, Fla. (September 4, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in long-distance triathlon, announced today the addition of a new...
September 4, 2025
RunSignup Opens Applications for the 2026 Community Grant Program Supporting Endurance-Focused Nonprofits
Moorestown, NJ (September 4, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology platform for endurance events, announces the return of the RunSignup Community Grant Program. The Community Grant Program returns after a COVID-triggered hiatus to give back to the endurance community by supporting endurance-related nonprofit organizations. In 2026, $10,000 is...
September 4, 2025
Thorne Reignites Partnership With USA Triathlon
COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...
September 3, 2025
OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science
HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...
September 3, 2025
H2O Audio Launches SONAR 2 PRO Waterproof Headphones
SAN DIEGO, Calif. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – H2O Audio, the pioneer in waterproof audio innovation, announces the launch of the SONAR 2 PRO, the next evolution in underwater listening. Engineered for swimmers, triathletes, and water-sports enthusiasts, SONAR 2 PRO features a slimmer design, upgraded audio, and intuitive controls...
September 3, 2025
Introducing fēnix 8 Pro: The first-ever smartwatches from Garmin with inReach technology for satellite and cellular connectivity
OLATHE, Kan. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is advancing the future of smartwatch technology with the introduction of fēnix® 8 Pro series. These premium GPS smartwatches are the first to feature inReach® technology for satellite and cellular connectivity1—letting athletes and adventurers leave their phone behind and...
September 2, 2025
IRONMAN Launches New Docuseries with Jan Frodeno Entitled, ‘Beyond Finish Lines’
- Six-episode series follows three-time IRONMAN World Champion Jan Frodeno as he revisits the defining moments of his career while sharing stories, miles, and espresso shots with featured age-group athlete guests - The first episode of Beyond Finish Lines is available now, featuring global icon, chef and endurance athlete Gordon...
