LATEST RUNNING AND MARATHON NEWS

August 20, 2020

Amway River Bank Run Tradition Continues as Virtual Race

(GRAND RAPIDS, MI) - After careful consideration and consult with health professionals, including health partner Spectrum Health, Amway River Bank Run organizers have decided to transition the 2020 event to a virtual race. The safety of the runners, volunteers and supporters is at the center of this difficult decision. The...

August 20, 2020

Texas Distance Challenge Raises $10,000 to Benefit Texas Parks and Wildlife Foundation

Dallas, Texas –The Texas Distance Challenge, a virtual initiative encouraging participants to run, walk or bike a distance equal to the breadth or circumference of Texas, while supporting and highlighting the state’s open spaces, has reached a donation milestone of $10,000 to its beneficiary, the Texas Parks and Wildlife Foundation,...

August 19, 2020

Headsweats Partners with Virtual Women’s Half Marathon for New Run Series

BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...

August 19, 2020

St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series

Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...

August 19, 2020

CNO Financial Group Announces Continued Support of Beyond Monumental

CARMEL, Ind., Aug. 18, 2020– CNO Financial Group, Inc. (NYSE: CNO) announced the extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon for another two years. CNO Financial will maintain the title sponsorship through 2022. CNO has partnered with Beyond Monumental as title sponsors of the marathon...

August 18, 2020

Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device

SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...

August 18, 2020

KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.

Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...

August 18, 2020

The Running Event Announces Cancellation of December 2020 Event

AUSTIN, TX—AUGUST 18, 2020 --  Diversified Communications, organizer of The Running Event, announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3,...

August 17, 2020

San Diego Padres Launch 2020 Friar 5k

SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...

August 17, 2020

BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor

LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...

August 17, 2020

Rock ‘N’ Roll VR16 Sees Over 10,000 Participants From 88 Nations Register to Take Part In 1K, 5K or Remix Challenge

TAMPA, Fla. – More than 10,000 people from 88 nations and 48 states stepped up the virtual start line for the 16th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR16 gave the global running and walking community the opportunity to challenge themselves with two...

August 17, 2020

Tulsa Williams Route 66 Marathon Moves to Virtual Event

Today, Tulsa’s Williams Route 66 Marathon announced its annual event, scheduled for November 21-22, is moving to a virtual race format for 2020. While the decision was a tough one, organizers felt strongly it was the right one for the city, the volunteers, and the participants. “We talked with our...

August 15, 2020

Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret

Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike logo and neon colors with marker so it isn't visible. Read more on Business Insider.

August 14, 2020

The PEACEHEALTH APPLETREE MARATHON FESTIVAL transitions to a VIRTUAL race with a pre-marked course and so many upgrades that 2020 may be the BEST year ever!

Vancouver WA – Covid-19 is dealing out some pretty rotten apples, but Why Racing Events is using it as an opportunity to make their 2020 PEACEHEALTH APPLETREE Marathon Festival the best year ever. Although the race is transitioning to a virtual option, which means athletes aren’t able to race together,...

August 14, 2020

Sour Fish Events Introduces Gobbles’ Free Range 5K

NEW YORK - Sour Fish Events, organizers of the award-winning fall race known as Gourdy’s Pumpkin Run, has announced their newest virtual event, Gobbles’ Free Range 5K. With a fun and spunky turkey, who serves as the namesake of the Virtual Run, Gobbles’ Free Range 5K is a family friendly...

August 13, 2020

Runner breaks European record, disqualified for wearing NEXT% shoes

Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules had already taken effect, and the shoes he wore disqualified him, and his record did...

August 13, 2020

iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series

(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...

August 13, 2020

Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology

SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...

August 13, 2020

ATRA Announces Virtual 25 Year Celebration

Colorado Springs, CO----- The American Trail Running Association (ATRA) will celebrate its 25th anniversary in 2021, and to honor this milestone, a three-tiered virtual event is planned. Runners around the globe can register and participate in a fun, virtual run challenge complete with leaderboards and weekly trail teasers to keep the...

August 13, 2020

Richmond Marathon to provide measured course at Dorey Park, Virginia Capital Trail from Nov. 7-Nov. 22

RICHMOND, VA – The 2020 Richmond Marathon, originally scheduled for Saturday, November 14, won’t be held as a traditional single-day event due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced today. The event will instead offer an official course starting and finishing...

August 13, 2020

Virtual Participants Raise More Than $200,000 to Support People with Parkinson’s

Louisville, Colo. — Like so many people in 2020, we’re missing seeing all of our friends and supporters at summer cycling events like Ride the Rockies as well as at more everyday interactions like yoga classes, running groups, boxing classes, or walking around the block. For people with Parkinson’s and...

August 12, 2020

Registration is Open for First-Ever Virtual 500 Festival mini-mini Kids’ Run

INDIANAPOLIS (August 12, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces registration is open for the first-ever virtual 500 Festival mini-mini kids’ run. Virtual mini-mini participants will complete their race distance whenever and...

August 12, 2020

Richard S. Caliguiri City of Pittsburgh Great Race Offers First-Ever One GREAT Challenge

PITTSBURGH, PA (August 12, 2020) – The first-ever virtual Richard S. Caliguiri City of Pittsburgh Great Race establishes the One GREAT Challenge, encouraging participants to run both the 5K and 10K distances. Participants challenging themselves to run both distances will earn three medals: a 5K finisher medal, 10K finisher medal,...