Latest Pro Cycling News

June 17, 2021

Kristen Faulkner files legal challenge to USA Cycling’s Olympic women’s road selection

U.S. rider Kristen Faulkner has filed a legal complaint with the U.S. Olympic and Paralympic Committee to challenge USA Cycling’s selection of the women’s road team for the upcoming 2021 Olympics in Tokyo. VeloNews

June 17, 2021

ZWIFT Signs on as Title Sponsor Tour de France Femmes

The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...

June 17, 2021

Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28

The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN

June 17, 2021

Kryptonite Adds New Security Options for E-Bike Owners

Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...

June 17, 2021

Chris Froome, new BKOOL ambassador

Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...

June 17, 2021

The Pedalitaly PARMA Virtual Race visits the cultural heart of Emilia-Romagna

Parma, Italy / June 18, 2021 The PedalItaly Parma Virtual Race on ROUVY is set for June 22nd, free and open for everyone. Cycling enthusiasts from all over the world are invited to discover the heart of the Parma Apennines from home. The 1:1 augmented course represents immersive racing over...

June 17, 2021

USA Cycling Launches “We Champion,” an Ongoing Initiative to Increase Access, Participation, and Excellence in Cycling

June 17, 2021 (COLORADO SPRINGS, CO)- The We Champion initiative, kicking off on USA Cycling’s 100-year anniversary, highlights the organization’s past, current, and new commitments to cycling for all Americans. With over 33 million riders joining or rejoining the sport in 2020, We Champion seeks to make more Americans healthier,...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...

June 17, 2021

Brent Bookwalter Will Retire After Storied Career

Asheville, NC, 17 June 2021 -- American professional cyclist Brent Bookwalter announced Thursday that he will retire from the sport at the end of the 2021 season. This ends an incredible 16-year career that saw the 37-year-old achieve accolades including helping Cadel Evans win the Tour de France (2011), representing the...

June 16, 2021

Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider

COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...

June 16, 2021

Giro announces New Hires within Marketing Team

(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as Brand Manager, Giro Bike while Eric Richter moves into a new role as Bell,...

June 16, 2021

‘YAMAGUCHI Virtual RIDE FESTA in Tsunoshima’, an augmented ROUVY race around the iconic tourist island on June 20th

Yamaguchi, Japan / June 16th, 2021 - Tsunoshima is an island with a population of 900, located in the northwest of Yamaguchi Prefecture, rising from the Sea of Japan. The beautiful scenery here is similar to the scenic beaches of lands to the south. The Great Tsunoshima Bridge is one...

June 16, 2021

RunSignup | GiveSignup Opens Registration for Virtual Summer Symposium in July 2021

GiveSignup | RunSignup, the leading technology provider for US fundraising and endurance events, opened registration for their upcoming Virtual Summer Symposium taking place July 21-22, 2021.This virtual event focuses on helping event organizers and nonprofits adjust to changes in the industry and get back to in-person and hybrid events now....

June 16, 2021

Reddiyo Introduces An In-App Workout Player Bringing Cyclists Closer To Their Goals

Denver, COLORADO - Reddiyo, a dynamic cycling training app, announces the release of their new, in-app workout player, allowing cyclists to use their training plans without the need of a head unit. Users can operate the workout player directly in the app to track interval progress and record their ride...

June 16, 2021

L’Alpe d’Huez headlines GFNY La Vaujany

NEW YORK CITY, Jun 16, 2021 – As France enters summer season, GFNY racing continues to get back on track with the inaugural GFNY Vaujany where two assaults from different sides on the infamous L’Alpe d’Huez climb will test the best of climbers this weekend, Sunday, June 20. While the...

June 15, 2021

Malaysia lockdown for Shimano and Kent continues

Malaysia lockdown for Shimano and Kent continues

June 15, 2021

Taiwan e-bike exports up 44% in first 5 months, exceed regular bike exports

Taiwan exported $555 million worth of e-bikes in the first five months of 2021, up 44% from the same period in 2020, the country's Ministry of Finance announced. Exports of regular bikes totaled $525 million, up 38% from the same period last year. BRAIN

June 15, 2021

Better Bike Share Partnership Awards $89,970 in Grants

BOULDER, CO (June 15, 2020)— The Better Bike Share Partnership (BBSP) awarded $89,970 in mini-grants to 12 projects that will reach and engage traditionally underserved populations through shared micromobility. This is the sixth round of grant funding that PeopleForBikes will administer through its partner role with BBSP. “Better Bike Share...

June 15, 2021

Tissot and USA Cycling Announce Partnership

Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...

June 15, 2021

Announcing ASSOS USA andPikes Peak APEX to Partner Again for The Hunt

Colorado Springs, CO – Sports Strategies announces Pikes Peak APEX and ASSOS USA will kick off The Hunt tomorrow, June 15th, when an ambassador will post the first clue on Instagram. Anyone who wants to join the 3-week scavenger hunt should follow @PikesPeakAPEX and @ASSOS_USA on Instagram for clues. Clues...

June 14, 2021

Bike Companies And Events Benefitting From Gravel Craze

According to data from The NPD Group, year-over-year sales of cyclocross/gravel bikes are up 96 percent through March 2021, with the category capturing 35 percent of the overall road bike category, second only to performance road bikes. Find out why on SGBMedia

June 14, 2021

AWOL proves that Live Photos are here to stay

Last weekend’s iconic AJ Bell 2021 World Triathlon Leeds was a model of COVID-compliant elite and mass participation racing and entertainment held in stunning weather in Roundhay Park, Leeds, paving the way for the post-COVID return to mass participation. A team from British event technology company AWOL were deployed, providing...

June 12, 2021

Danish safety video is the best PSA we’ve seen promoting bicycle helmets

A video by the Danish Road Safety Council is quite brilliant, and a fun reminder that everyone should be wearing helmets when they ride. Even if they’re a careful rider…or a Viking. BikeRumor

June 11, 2021

SIGNA Sports United To Go Public By Merging With A SPAC

SIGNA Sports United (SSU), the sports eCommerce retailer and technology company, has struck a deal to combine with publicly-traded special purpose acquisition company (SPAC) Yucaipa Acquisition Corporation (YAC). The deal also encompasses the purchase of eCommerce bike retailer WiggleCRC Group. PYMNTS.com

June 11, 2021

Shimano forced to shut Malaysia component factory in latest blow to the supply chain

Shimano's factory in Malaysia will be completely closed until at least June 14 due to an official COVID-19 mandate. Since June 1, the factory had been allowed to operate at 60% capacity. Bicycle Retailer