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August 27, 2018
IRONMAN Foundation to support multiple initiatives in South Africa as part of 2018 Isuzu IRONMAN 70.3 World Championship
TAMPA, Fla./PORT ELIZABETH, South Africa – The IRONMAN Foundation® will distribute more than $100,000 in charitable giveback to support the Port Elizabeth region in conjunction with the 2018 Isuzu IRONMAN® 70.3® World Championship, including a Legacy Project with IRONMAN 4 the Kidz Charity Trust. In addition, eight-time IRONMAN World Champion and...
August 24, 2018
Picky Bars Get an Update with Improved Recipes, New Packaging
BEND, Oregon. (Aug 24, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has updated their beloved real food energy bars on the inside and the outside. “Our bars got a new look in 2014 when we implemented the customer-driven #lifepoints...
May 1, 2018
Picky Bars Adventure Grants Have a Mysterious New Look
BEND, Oregon. (May 1st, 2018) – Picky Bars—the Oregon-based real food company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—opened the application window for their third iteration of Lifepoints Adventure Grants. Rather than offering a cash stipend to help pay for trips the applicants’ planned like previous...
April 24, 2018
Mirinda Carfrae, Timothy O’Donnell, Mike Reilly, Return to Lead 2018 IRONMAN Foundation Ambassador Teams
TAMPA, Fla. – The IRONMAN Foundation® announced today the 2018 IRONMAN Foundation Ambassador Team and the creation of the Mālama Club. In celebration of IRONMAN’s 40th Anniversary, the IRONMAN Foundation has expanded its ambassador program by launching the Mālama Club, a team of 14 IRONMAN athletes who are ardent supporters...
March 9, 2018
Picky Bars Third Adaption of Feed the Dream Opens
BEND, Oregon. (March 9th, 2018) Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has launched for the third year its Feed the Dream Sponsorship program to help support up-and-coming athletes. This year’s program will offer free food, mentorship, supplemental training tools, as...
February 6, 2018
NordicTrack Introduces LiveCast™ Streamed Workouts with the Commercial S22i Studio Cycle
(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD touchscreen displays studio workouts powered by award-winning iFit technology, allowing iFit personal trainers in the...
January 31, 2018
World Class Professional Triathletes Sebastian Kienle and Ben Hoffman to Lead 2018 IRONMAN Foundation Absa Cape Epic Mountain Bike Team
CAPE TOWN, South Africa/TAMPA, Fla. (January 31, 2018) – The IRONMAN Foundation® today announced that the 2018 IMF Mountain Bike Team at the 2018 Absa Cape Epic® will be led by 2014 IRONMAN® World Champion and two-time IRONMAN 70.3® World Champion triathlete, Sebastian Kienle, and Ben Hoffman, six-time IRONMAN Champion...
January 16, 2018
Renegade Racing and Sariol Legal Partner on 2018 Events
Lake Forest, CA - Renegade Racing and Sariol Legal are teaming up in 2018. Sariol Legal is the official legal partner for Renegade Racing triathlons, including the Laguna Niguel Triathlon, Catalina Island Triathlon and the Turkey Triathlon, as well as the presenting sponsor for the Saddleback Spring Classic Gran Fondo,...
June 21, 2017
The IRONMAN Foundation Joins Absa Cape Epic as Official Charity
CAPE TOWN, South Africa/TAMPA, Fla. – The Absa Cape Epic® announced today the addition of The IRONMAN Foundation® to its Official Charity Program. As the world’s premier mountain bike stage race, the Absa Cape Epic attracts the best mountain bikers from around the globe to the Western Cape of South...
June 16, 2017
Thousands participate in inaugural Anti-Cancer Challenge to raise funds for cancer research
ANAHEIM, CALIF. – More than 2,000 riders, walkers and runners participated in the inaugural UCI Chao Family Comprehensive Cancer Center’s Anti-Cancer Challenge to benefit cancer research on June 10 and 11, 2017 at Angel Stadium. “All of those that participated this weekend provided critical support for lifesaving cancer research at...
May 24, 2017
Mascot Sports Signs Cyclocross Champion Katie Compton
May 24, 2017 (SAN FRANCISCO) – Mascot Sports, a sports and experiential marketing company focused on bringing together athletes, brands and live events, is adding Cyclocross champion Katie Compton to its athlete roster. Compton, the most successful American Cyclocross athlete in the history of the sport and currently #4 ranked Woman Cyclocross...
April 18, 2017
Picky Bars Announces Partnership With Paula Radcliffe
BEND, Oregon. (April 18, 2017) – Thanks to a new partnership, Picky Bars will extend its mission of “Fueling Great Experiences” to the other side of the Atlantic. The Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is pleased to announce their UK arrival...
March 10, 2017
Picky Bars Announces Lifepoints Adventure Grants
BEND, Oregon. (March 13, 2017) – Staying true to its mission to “Fuel Great Experiences,” Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has opened a second round of Lifepoints Adventure Grants to help get people’s ultimate adventures up and running. Inspired by...
March 7, 2017
Mascot Sports Hires Industry Sales Pro Kelly Trimble
Mascot Sports announces the hiring of Kelly Trimble, Vice President of Business Development. Based in San Diego, Trimble will oversee all sales for Mascot Sports including sponsorship for portfolio clients and Mascot Social, a custom social advertising platform currently in private beta. Trimble joins the company after a 20-year portfolio of success-driving strategic...
February 23, 2017
Veteran Endurance Sports Executive Ryan Dawkins Launches Mascot Sports
February 23, 2017 (SAN FRANCISCO) – Veteran endurance sports executive Ryan Dawkins today announced the launch of Mascot Sports, a San Francisco-based sponsorship and experiential marketing company focused on bringing together athletes, brands, and live events. Representing top-tier clients in the areas of sponsorship consulting, marketing, digital media, and athlete integration, Mascot’s...
February 6, 2017
Picky Bars Launches New Chai-Inspired Flavor With Maple, Spice & All Things Nice.
Using the Bend-hosted USATF Cross Country Nationals as a backdrop over the weekend, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce— debuted the newest addition to its real food family, a chai-inspired flavor called Chai And Catch Me. Using a blend of...
January 26, 2017
Skip the Saddle Bag: New XLAB Store-All Duo Pod Opens Up Into Two Compartments
XLAB’s popular collection of bicycle cage storage pods welcomes its newest addition – the dual chambered Duo Pod. With a quick twist, the store-all Duo Pod opens up two waterproof compartments each ideally sized for keeping both large and small items neatly organized. Skip the saddle bag and jersey pocket baggies! Sort items...
January 5, 2017
Elyse Kopecky Brings New Fuel To Picky Bars
Picky Bars, the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—announce today a collaboration with Elyse Kopecky to lead new product development. Kopecky, an avid trail runner herself, brings a wealth of experience as a graduate of the Natural Gourmet Institute, and as New...
November 18, 2016
The Award-Winning, Best-Selling XLAB Torpedo Kompact – Now in Carbon!
Hot on the heels of the top-selling Torpedo Kompact 100, XLAB, the first company to introduce horizontal between-the-aerobar hydration mounts, is now shipping the upgraded Torpedo Kompact 500. The Torpedo Kompact 500 ups the ante on the award-winning Kompact design, debuting a new carbon cage and carbon mount. The new system...
November 15, 2016
Picky Bars to Offer Exclusive Deals Around Black Friday
Instead of waiting until the last minute to shop for holiday gifts, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is making gift giving easier for everyone on your list. The real food company will be holding the Picky Bars Big Freaking Sale...
September 19, 2016
Picky Bars to Unveil New Flavor and Surprises at Interbike 2016
Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—will be sampling its newest, yet-to-be-named flavor at Interbike in booth #19027 September 21-23, 2016, in Las Vegas. Thomas will be on site and all over Las Vegas to assist the Bend, Ore.-based energy bar...
August 19, 2016
Picky Bars Raises Bonking Awareness with New Promotion
Just in time for back-to-school, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is raising awareness for a serious issue that affects thousands every day, bonking. From running marathons to surviving recess, the bonk is a dreaded struggle. The team at Picky Bars...
August 1, 2016
Picky Bars to Showcase Favorite Flavors and Sweet Surprises at Outdoor Retailer
The Food Pavilion at Outdoor Retailer Summer Market just got a little more savory thanks to Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce. The Bend, Ore.-based energy bar company will be showcasing its full line of flavors, including new Moroccan Your...
June 10, 2016
Picky Bars Announces Lifepoints Adventure Grants
Staying true to its mission to “Fuel Great Experiences,” Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has created the Lifepoints Adventure Grant. Born out of the pang of envy felt after viewing the awe-inspiring #lifepoints shots submitted by Picky Bar fans, the...
July 24, 2014
Picky Bars Announces New Packaging and Subscription Options
BEND, OR - July 24, 2014 - Picky Bars, the pro endurance athlete founded energy bar company, updated its packaging and added new options for its subscription service, the Picky Club. Among the changes Picky Bars is giving anyone a chance to be featured on a Picky Bars package by...
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