Latest Pro Cycling News

January 22, 2020

Bobby Lea Joins Valley Preferred Cycling Center Board of Directors

Three time Olympian Adds Racing and Industry Expertise to Board BREINIGSVILLE, Pennsylvania, January 22, 2020:  The Valley Preferred Cycling Center, also known to track enthusiasts around the globe as T-Town, announced three-time Olympic cyclist Bobby Lea has joined their Board of Directors effective January 1, 2020. Lea, who represented the US at the Beijing,...

January 22, 2020

BikeFlights.com Announces 2020 Brand Ambassadors

Program supports nine individual cyclists and five teams PORTLAND, OR (January 22, 2020) - Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented and enthusiastic cyclists as our BikeFlights.com Brand...

January 22, 2020

Inaugural GFNY JAMAICA announced for December 6, 2020

GFNY Global Cycling marathon series heads to the island of Jamaica NEW YORK CITY, January 22, 2020 – Montego Bay, Jamaica’s tourism capital, has been selected for the inaugural GFNY Jamaica on December 6, 2020. Riders will get to experience a predominantly flat course along the North Coast highway with...

January 22, 2020

MOXiLIFE™ Nutrition Launches Wholesale Portal

Now Accepting eCommerce Retail Partnerships Scottsdale, Arizona-( January 22, 2020) - MOXiLIFE™ Nutrition announces a wholesale portal link on moxilife.com for, multisport, running, natural health and bicycle brick and mortar retail orders. Providing seamless, efficient customer service to both direct online customers and domestic retail partners is the MOXiLIFE platform...

January 21, 2020

Perfect Hydration Signs Pro Skateboarders David Loy and Dan Mancina as Brand Partners

Alkaline Water Brand Continues Expansion in Fitness Community LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring...

January 21, 2020

Trust Performance Wins 2020 Design and Innovation Award

(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and seal of approval for the most outstanding products within the cycling industry. Trust Performance has...

January 21, 2020

Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers

GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...

January 21, 2020

Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards

New magnetic REM Pedal System hopes to change the pedal game in MTB, beyond Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even...

January 21, 2020

2020 RACE-MANIA Summit and Expo announces initial speaker line-up

Boston, MA – January 21, 2020 – Sun Multisport Events has announced the initial list of speakers for the 2020 RACE-MANIA Summit & Expo taking place on Sunday, March 15, 2020 at the Boston University Fit Rec Center in Boston, MA. Designed to educate, equip and inspire 2,000+ triathletes, runners,...

January 21, 2020

iKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation

Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the endurance industry, has been putting his golden touch to use for decades. He received a...

January 20, 2020

USA Cycling has its eye on gravel

Last week, officials from the national governing body met with representatives from some of gravel cycling’s biggest events in Bentonville, Arkansas. The goal of the meeting was to create an official dialogue between USAC and the racing scene that has, thus far, grown up outside of the national governing body’s umbrella of influence....

January 20, 2020

Here’s how SEO will make your Content Marketing reach more people

Maximize the impact of your content strategy by learning these simple tactics If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages,"...

January 16, 2020

Swiftwick Selects Purple Orange Brand Communications as Public Relations Agency of Record

Swiftwick makes the best socks you will ever wear. Guaranteed. Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself  on being inspired by adventure, made in the...

January 16, 2020

New Endurance Sports Festival Coming to Long Beach, CA in June 2020

NORWALK, Conn. (January 16, 2020) – Reed Exhibitions announced today the launch of EnduranceCon—a two-day festival that celebrates the passion and lifestyle of the endurance sports community. The event will take place June 27-28, 2020 at the Long Beach Convention Center in California, and is presented in collaboration with Spartan,...

January 16, 2020

TrainingPeaks Announces Departure of Gear Fisher, Co-Founder and Chief Corporate Development Officer.

Boulder, Colo., Jan 16th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced Gear Fisher, Co-Founder and Chief Corporate Development Officer, will be leaving the company to launch a new video feedback and communication platform. Andy Stephens will continue his...

January 16, 2020

Team Sunweb Chooses ROKA Eyewear

The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...

January 15, 2020

Colorado Classic Extends Invitation to Top-ranked Domestic Elite Team

DENVER, JANUARY 15, 2020 - In an effort to continue supporting the development of women’s cycling in the US, the Colorado Classic® presented by VF Corporation today announced that it will reserve one team invitation to its world-class stage race for the top-ranked domestic elite team in USA Cycling’s Pro Road...

January 15, 2020

The Sufferfest Announces Route for the 2020 Tour of Sufferlandria

Annual Fundraiser to Benefit the Davis Phinney Foundation heads into its 8th Year January 15, 2020 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the route of the 2020 Tour of Sufferlandria, their annual fundraiser to benefit the Davis Phinney Foundation. Billed as “The Greatest Grand...

January 15, 2020

The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.

Epic Winter Adventure in Lyons, CO and a huge prize purse attract a stacked field from all over the country Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the...

January 15, 2020

imATHLETE is Acquired

Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) - imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings. ENM Holdings is the investment arm...

January 15, 2020

Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020

Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...

January 15, 2020

MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements

Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...

January 14, 2020

Trust Performance Announces Distribution in Germany, Austria and Poland

Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) - Trust Performance, innovators in suspension technology, announced today a partnership with German / Austrian distributor Shocker Distribution and Polish distributor...

January 14, 2020

CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race

Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...

January 14, 2020

USA Cycling to Send 25 Athletes to the 2020 UCI Cyclocross World Championships

The event will include the inaugural Junior Women’s World Championship race with American National and Continental Champion, Madigan Munro as a favorite. USA Cycling announced today the 25 athletes that will represent the United States at the 2020 UCI Cyclocross World Championships taking place in Dübendorf, Switzerland February 1-2, 2020....