Alaska Airlines Announced as Title Partner of Rock ‘n’ Roll Seattle

February 18th, 2016

Alaska Airlines Announced as Title Partner of Rock ‘n’ Roll Seattle

Alaska Airlines Rock ‘n’ Roll Seattle Marathon & ½ Marathon weekend to take place on June 17-18

Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series today announced a partnership with Seattle-based Alaska Airlines to become the title sponsor of the Alaska Airlines Rock ‘n’ Roll Seattle Marathon & ½ Marathon, a signature Seafair event.

Celebrating eight years as the premier marathon of the Pacific Northwest, the race will welcome more than 15,000 runners to the Emerald City the weekend of June 17-18, 2016 with live bands, cheerleaders and thousands of spectators lining the course. Alaska Airlines has also launched a special portal for runners traveling to races around the world with discounted airfare, special offers and more at

“As Seattle’s largest airline with flights to over 80 cities, Alaska Airlines is proud to partner with the Rock ‘n’ Roll Marathon Series as the title sponsor of our hometown event. This partnership is a natural fit, connecting more racers to the Seattle series as well as aligning with an exciting event that our customers love. Alaska will be partnering with several other Rock ‘n’ Roll races, providing even more race opportunities for our customers. These include San Diego, Las Vegas, Los Angeles, and more,” said Sangita Woerner, Vice President Marketing for Alaska Airlines.

“Having a strong Seattle-based partner like Alaska Airlines as our title sponsor is invaluable to our continued success staging one of the most anticipated running events in the Pacific Northwest,” said Josh Furlow, President of CGI. “Alaska has a tremendous culture of supporting endurance athletes as their employees have hosted a water station on the course since 2009. With a new course and new finish line at CenturyLink Field, 2016 is shaping up to be one of our best events yet.”

The Alaska Airlines Rock ‘n’ Roll Seattle Marathon & 1/2 Marathon kicks off race weekend with a two-day Health & Fitness Expo at CenturyLink Field Event Center on Thursday, June 16 and Friday, June 17. The free expo is open to the public and will feature the latest in running apparel and nutrition products.

Live bands and cheerleaders will entertain participants along the scenic course, which starts and finishes downtown at Seattle Center. Both the marathon and half marathon courses offer breathtaking views of the Cascades, Mount Rainier, Downtown Seattle and CenturyLink Field. Upon finishing, participants are invited to relax and celebrate with family and friends at the finish line festival and Toyota Rock ‘n’ Roll Concert Series.

For more information, please visit or follow @RunRocknRoll on Twitter.

Rock 'n' Roll Marathon Series

Alaska Airlines Announced as Title Partner of Rock ‘n’ Roll Seattle

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Dan Cruz

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