Alanic and Hot Chocolate 15k/5k announce a new partnership, which makes the Beverly Hills, CA based Active wear and Running apparel brand the official clothing partner for the 2016-2017 race series.
Alanic, which has forged an outstanding reputation across running and multisport events worldwide, recently announced the partnership with Hot Chocolate 15k/5k, an nationwide event series which attracts over 200,000 runners from all over the world.
“Alanic is a brand dedicated to encouraging a healthy lifestyle around the world, we aim to support athletes by delivering ‘True Innovation” with our performance apparel range and we are thrilled to have the opportunity to be able to showcase our products to the 200k strong athletes, staff and volunteers who take part in Hot Chocolate 15k/5k events,” announces Alanic’s Senior Vice President, Johnny F. Beig
Known for offering the “Best race swag in the business,” The Hot Chocolate 15K/5K Series is owned and operated by RAM Racing, a 15-year old company based in Chicago, IL. RAM Racing confirmed fourteen cities as part of the 2016/17 Hot Chocolate Race Series beginning with Denver in October and finishing in Minneapolis next April 2017.
“We have one goal at RAM Racing; to produce the highest quality events for our runners. From the safety and quality of the production of our events to the quality of the chocolate itself, to the goodie bag, nothing is overlooked. We were the first to move away from giving a forgettable logoed cotton shirt to a fashionable jacket with a value of over $100 and that has helped us continue to draw more people to our races. It’s these kinds of details that attract so many new and repeat runners to the Hot Chocolate Series. We are excited about our partnership with Alanic to continue improving and delivering quality race pieces to the Hot Chocolate Running Community,” states Steve Ginsberg, CEO, RAM Racing.
The first Hot Chocolate 15k/5k started in Chicago, IL with just under 3,000 runners and since has grown to hovering around 40,000 runners—the 6th largest race in the nation. Today, there are 14 Hot Chocolate 15k/5k races all over the nation and all courses are professionally timed, USTAF sanctioned with a-course certified for accuracy, and Live Runner Updates catering to both the beginning and seasoned runner. Runners enjoy chocolate along the course and a chocolate fondue at the post race party. Throughout the Hot Chocolate 15k/5k race series, over 1 million dollars has been raised to support the Ronald McDonald House Charities—the Official Charity Partner of the Hot Chocolate 15k/5k series.
“We here at Alanic, are aware of current industry standards and plan to be at the forefront of the change that our industry is going through. We plan to be the sterling standard race directors and their stakeholders are looking to, so race properties can better brand and add value to their events” said Johnny F. Beig – Senior Vice President.
Alanic portfolio now extends across manufacturing industries, promotional companies and events throughout the US, Australia, Singapore and Europe. Alanic employs more than 50 people and is quickly becoming an elite player in the running, fitness and lifestyle world for apparel and merchandise.
Adding to its already impressive portfolio of events such as:
- Cooper River Bridge Run
- Vancouver Sun Run
- Bellin Run
- Seattle Marathon
- Warrior Dash
- Indianapolis Monumental Marathon
- Miami Marathon
- Salt Lake City Marathon
- New Jersey Marathon
- Beirut Marathon
- Lifetime Fitness
- Ashville Half Marathon
- Dallas YMCA Turkey Trot
- Competitor Group
- Army 10-Miler
- Gate River Run
- Basketball Australia
- Ironman Australia
- Ironman Japan
Alanic is certainly solidifying its presence as a company who event organizers can trust to delivery an effective merchandises strategies for their events and brand activations. Alanic is always looking to explore partnerships with similar events throughout US, Australia and the rest of the world.
For more information please visit http://www.alanic.com.
About RAM Racing:
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive; that offer turn-key expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 15-city 15k/5k Race Series, the nation’s premiere race series, as well as a stable of other regional races. RAM Racing Production offers operations, management, equipment, marketing and consulting to independent race owners and directors to help them elevate their events. RAM’s EnMotive serves as a one-stop technology solution offering fully customizable registration, timing and photography capabilities. RAM’s mission is to create and execute race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. An event company for more than fifteen years, the RAM Racing brand has become synonymous with the highest quality USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM’s top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM’s event cities and local races, please visit www.RAMRacing.org and look for us on Facebook, Twitter and Instagram.