Addaday introduces first ever massage chair tailored for triathletes
August 27, 2019
Addaday IRONMAN BioChair Becomes the Official Massage Chair of the IRONMAN U.S. Series
SANTA MONICA, Calif., Aug. 27, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with IRONMAN® as the Official Massage Chair of the IRONMAN and IRONMAN® 70.3® U.S. Series. The new partnership brings AIT’s award-winning technology to triathletes in a new first-of-its-kind IRONMAN-branded BioChair tailored to the needs of the demanding sport.
The new IRONMAN BioChair is a state-of-the-art at home massage chair that allows triathletes to customize their massage, thanks to intelligent software technology that gets to know the body of the user and delivers a full-body massage experience. A unique benefit of the new IRONMAN BioChair is the ability to select “Swim,” “Bike,” or “Run” therapy options specifically tailored to the muscle groups commonly associated with each discipline, enabling triathletes to prime for or recover from their swim, bike and run workouts.
“Knowing first-hand how physically demanding the sport of triathlon can be, I knew there was an opportunity to bring our proprietary massage technology to triathletes in ways that are tailored to the unique needs of the sport,” said Victor Yang, CEO of Addaday Intelligent Technologies. “Joining IRONMAN allows Addaday to connect directly with the highly motivated triathlon athletes, who are continually looking for the most cutting-edge recovery technology to help them get the most out of their sport.”
After a long day of training or a competition, athletes just want to lay down and let technology do the recovery work for them. The BioChair does precisely that, but in the comfort of their own home, helping athletes recover faster and sleep better. “When you think about what serious athletes pay for message therapy, with just 30 hours of use, the BioChair pays for itself,” said Yang. “It’s the ultimate recovery tool that every IRONMAN should have.”
Since the launch of Addaday, the organization has been a serious player in the elite athlete space, with many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports using AIT’s products for their recovery needs.
“Recovery for athletes is not optional, it’s a necessity. Treating both professional and amateur athletes every day, I have found that reducing lower extremity swelling and inflammation can be the difference between competing and being injured,” said Dr. Mike Venezia DC, Addaday Intelligent Technologies’ Expert BioMechanist and Resident Doctor of Chiropractic. “The BioChair’s dynamic leg and foot compression addresses this better than any device on the market. This is not just a massage chair, it’s a recovery device.”
“We are confident that our partnership with Addaday will allow our athletes to gain heightened exposure to a dynamic brand who supplies an incredible recovery tool,” said Stuart Selig, Executive Vice President of Global Partnerships for IRONMAN North America. “Their support represents a strong commitment to the endurance community.”
Beginning with the 2019 IRONMAN Louisville presented by Norton Sports Health, Addaday will be on site at the IRONMAN Village Expo with its new IRONMAN BioChair at select IRONMAN and IRONMAN 70.3 U.S. Series races.
IRONMAN 70.3 triathlons consist of a 1.2-mile swim, 56-mile bike, and 13.1-mile run; and the ultimate single-day endurance challenge: IRONMAN triathlons are where athletes undertake a 2.4-mile swim, 112-mile bike and run a full marathon (26.2 miles).
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Founded in 2011, Addaday is a premier injury prevention and recovery company committed to getting customers moving and feeling like the best version of themselves. Addaday tools are designed with the highest standard of quality and innovative technology, which mimics the techniques used by professionals on elite athletes to help speed recovery and help eliminate muscle and tendon scarring. Each Addaday product can be seamlessly incorporated into your daily recovery and health maintenance program to help relieve different soft tissue and muscular issues. For more information, visit www.addaday.com.