ACTIVE Network Names Top Five Mob Event Trends to Watch in 2013

December 18th, 2012

SAN DIEGO, Calif. — December 18, 2012 — If you think Mob events, like zombie chases, mud runs, paint races, and tomato fights were big in 2012, just wait until 2013, says ACTIVE Network, the leader in cloud-based Activity and Participant Management™ (APM). ACTIVE’s Mob customers, including Color Run and Spartan Races, saw more than one million participants in 2012 and popularity is continuing to surge. Today, ACTIVE revealed the top five Mob trends to watch for in 2013:

5. Live your comic book fantasy.
Hurdling obstacles as you run for your life from brain gobbling zombies? Ruckus Sports successfully brought fantasy to reality with its Walking Dead Escape.

4. Act fast.
The Color Run saw its Washington DC event sell out in record time – 2 hours flat. You better register early if you want to get in on the happiest 5K on earth.

3. Experience less mud, less miles, no mercy.
Alpha Warrior is pure adrenaline. Get out of the gym, stay out of the dirt and challenge yourself to these tough courses. We accepted the challenge, will you?

2. Participate any time. Day or night.
Forget the days of waking up at the crack of dawn to participate– events are now held at any hour of the day or night! 10,000+ participants outfitted themselves in glowing neon gear to participate in the inaugural Electric Run, a party-like nighttime 5K, hosted by Carmen Electra.

And the top Mob trend to watch for in 2013? Trailblazing technology can transform how we experience Mobs.


  • “We are seeing an increasing demand for technology that allows organizers to easily manage a Mob event, from automating and streamlining their operations to making it easier and more fun for people to get active,” said Eric McCue, general manager of sports at ACTIVE Network. “For instance, Alpha Warrior is incorporating RFID wristbands to let people see how they stack up, Color Run lets you, very simply, sign up your team of friends and Spartan Race uses social media plug-ins to quickly and easily let you score great deals and discounts. These organizers are revolutionizing the way we participate in these types of events and we expect to see technology transform these events into 2013.”
  • “Mobs aren’t just another running event – they are an experience that take your breath away, shocks you, challenges you, let’s you be a kid again and is grander than typical events you have experienced,” said Dan Hill of Electric Run. “Technology is a crucial aspect to this. Great technology helps us operate smarter, provide a better experience and engage more effectively with our participants.”


Walking Dead:

Color Run:

Alpha Warrior:

Electric Run:

Ragnar Relay Series:

Spartan Race:!

Many race organizers have been quick to adopt ACTIVE Network’s activity and participant management software to manage various aspects of Mob events, from online registration and secure payment processing, to social media integration to volunteer recruitment and management. For more information, visit

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at or and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.


© 2012 The Active Network, Inc. All rights reserved. and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

ACTIVE Network

ACTIVE Network Names Top Five Mob Event Trends to Watch in 2013

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Megan Lavine

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