AAA – Auto Club Group becomes an Official Partner of Tough Mudder US

June 25, 2024

With a shared commitment to excellence and innovation, Tough Mudder and The Auto Club Group are poised to deliver experiences that challenge, inspire, and unite participants.

BOSTON, MASS. /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that AAA – The Auto Club Group (ACG) will become an official partner of Tough Mudder. This collaboration marks a significant milestone for both organizations, aiming to enhance the participant experience at select Tough Mudder events across the United States.

Brian Cox, Director of Global Partnerships at Tough Mudder, expressed his enthusiasm about the partnership, stating, “We are thrilled to welcome ACG as the presenting partner for some of our upcoming events of the season, including Tough Mudder Michigan, Tough Mudder Twin Cities, Tough Mudder Colorado, Tough Mudder Nashville, and Tough Mudder Central Florida. This partnership is a testament to our commitment to providing unparalleled experiences for our participants.” Cox then added, “Tough Mudder is not just about physical endurance; it is about teamwork, resilience, and the power of community. Our partnership with ACG amplifies these values.”

Mudder Nation can expect to see these values come to life throughout the partnership. One key benefit is the introduction of the AAA Express Line, exclusively available to AAA members. This expedited registration process will allow members to zip through registration, and get to the mud! This feature underscores both organizations’ dedication to offering convenience and added value to their communities. Moreover, ACG will play a significant role across Tough Mudder’s social media, featuring content that highlights many teamwork-based obstacles. This collaboration aims to inspire and engage participants and fans alike, showcasing the spirit of camaraderie that defines both Tough Mudder and ACG.

Phil Malcolm, Vice President of Marketing for The Auto Club Group added, “We’re excited to be presenting sponsor at five targeted Tough Mudder events this year. At ACG, we’re all about helping our members with life’s obstacles and this association with the Tough Mudder events is an opportunity to further engage and amplify our message.

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 3-5+ miles and Tough Mudder 10+ miles) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition, and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties, for more information, visit  www.toughmudder.com.

About AAA – The Auto Club Group

The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 64 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.

Tough Mudder Contact

Brian Cox


AAA Contact

Adrienne Woodland