Hoka Leads Deckers’ $1B First Quarter Performance After Earnings Beat

July 23, 2026

Hoka and Ugg continued to boost Deckers Brands in the first quarter, leading the company to beat earnings expectations. The Goleta, Calif.-based company reported that net sales in the first quarter of fiscal 2027 increased 5.7 percent to $1.02 billion compared to $964.5 million the same time last year. Net income for the first quarter was $129.97 million, or 94 cents per diluted share, down from $139.20 million, or 93 cents per diluted share, the prior year.

Net sales were in line with analysts’ expectations, which called for net sales in Q1 to be in the range of $1.01 billion to $1.03 billion, with diluted earnings per share beating the Street’s best bet, with expected EPS to be in the range of 83 cents to 92 cents, according to Yahoo Finance.

By brand, Hoka led the way with net sales of $703.5 million, a 7.7 percent increase compared to $653.1 million the same time last year. At Ugg, net sales increased 4.9 percent to $278.0 million compared to $265.1 million last Q1. Deckers’ “Other” brands division — which includes the Teva brand — saw net sales decrease 18.1 percent to $37.9 million compared to $46.3 million. yahoo!finance