LOWA Opens New U.S. Headquarters in Salt Lake City Following Record-Breaking Growth

May 15, 2026

Tecnica Group’s new Utah hub reinforces the brand’s growing investment in the North American outdoor market

Salt Lake City, Utah (May 15, 2026) /ENDURANCE SPORTSWIRE/ – LOWA, the globally respected footwear brand known for its premium outdoor boots and shoes, proudly announces the opening of Tecnica Group’s Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this exciting milestone, LOWA and Tecnica Group will host an evening gathering with industry partners, media, and friends of the brand on Tuesday, May 19.

The opening marks a significant milestone for LOWA’s expanding U.S. presence following a landmark year for the brand globally. In 2025, LOWA achieved the highest revenue in company history, reaching $282.5 million in sales and selling more than 3.1 million pairs of shoes worldwide. The company increased both revenue and sales volume despite continued challenges across the outdoor industry, reinforcing LOWA’s strong market position and long-term strategic vision.

“Opening our new U.S. headquarters in Salt Lake City represents an exciting next chapter for LOWA in North America,” said Lance Taylor, General Manager at LOWA USA. “As the brand continues to grow globally, we’re investing in stronger connections with our retailers, media partners, and outdoor communities here in the U.S. Utah’s outdoor culture and industry presence make it the ideal home for this next phase of growth.”

Founded in 1923 in Jetzendorf, Upper Bavaria, LOWA has built its reputation on premium craftsmanship, innovative design, and exceptional fit. Today, the brand continues to evolve alongside modern outdoor consumers, expanding its offerings across hiking, trail running, lifestyle, and performance footwear categories while remaining rooted in its alpine heritage.

The company’s strong performance in 2025 was driven in part by growing demand for more athletic, low- and mid-cut models, as well as trail running footwear. Continued investments in product innovation, operational processes, and retail partnerships have further positioned the brand for sustainable long-term growth in key international markets, including the United States.

Industry friends, partners, and members of the outdoor community are invited to attend the celebration:

Tecnica Group Salt Lake City Hub Grand Opening Celebration
Tuesday, May 19, 2026

5:00 PM-7:00 PM

Sweet Candy Building

224 S 200 W, Suite 110

Salt Lake City, Utah 84101

For more information on LOWA USA and the latest brand news, visit us.lowa.com or contact Katie Richter at katie@darbycommunications.com.

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About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.us.lowa.com.

About Tecnica Group

A global leader in outdoor footwear and ski equipment, Tecnica Group boasts a portfolio of some of the industry’s most historic brands: Tecnica (ski boots and footwear), Nordica (skis and boots), Moon Boot® (footwear), LOWA (trekking and outdoor shoes), Blizzard (skis), and Rollerblade® (inline skates). Founded in 1963 by the Zanatta brothers, the company has been highly innovative from the very beginning, pioneering the first double-injection plastic ski boot that revolutionized the industry and creating iconic design products such as the legendary Moon Boot.

Today, Tecnica Group is an international company with 10 subsidiaries, along with more than 40 distribution partners, exporting to over 80 countries worldwide. The company employs 3,722 people, around 400 of whom are based in Italy, primarily at its headquarters in Giavera del Montello (Treviso). In 2017, the Zanatta family, still at the helm of the Group, opened the company to external capital with the entry of Italmobiliare as a minority shareholder. For more information, visit www.tecnicagroup.com.

Contact:

Katie Richter
Darby Communications
katie@darbycommunications.com
716.572.3467 c