Record-Breaking Supertri Chicago Triathlon Delivers USD 17.5M Economic Impact and Sells Out Early Bird Registration for 2026 at Highest-Ever Levels

October 8, 2025

CHICAGO, IL (October 8, 2025) /ENDURANCE SPORTSWIRE/ – Following the record-breaking Supertri Chicago Triathlon held on August 23–24, early bird registration for the 2026 Chicago Triathlon has closed at the highest level in the event’s history – double the figure achieved in 2024.

The 42nd annual Supertri Chicago Triathlon, once again cemented its reputation as North America’s largest and most inclusive triathlon, drawing an estimated 35,000 attendees and more than 8,000 participants across the weekend.

Key highlights from 2025 include:

• 35,000 attendance across the weekend
• ⅓ of participants were first-timers, underlining the event’s accessibility and growth
• 98.7% indicative retention rate (75.2% plan to return, 23.5% may return)
• 91.7% overall satisfaction, with participants rating the event 8+ out of 10
• 49% of participants from outside Chicago, boosting visitor numbers to the city
• USD 17.5M total economic impact

Supertri Chicago Triathlon continues to drive meaningful value for both participants and the city, welcoming nearly half its field from beyond city limits and creating a significant tourism boost.

Michael D’Hulst, CEO of Supertri, said: “Chicago continues to set the benchmark for what a triathlon can be – inclusive, inspiring, and impactful. The record-breaking registration for 2026 and the incredible satisfaction rates from our athletes show the unique energy of this event. It’s not just about racing; it’s about community, inspiration, and delivering a world-class experience for participants and spectators alike. We’re already excited to see what the 2026 event has in store.”

Supertri Chicago Triathlon has grown to become a fixture on the global triathlon calendar, blending elite racing with one of the world’s most iconic mass participation events. Known for its community-driven approach, the 2025 edition also delivered record fundraising, with thousands racing for charitable causes, including over $90,000 for Lurie Children’s.

With its combination of professional Supertri League racing and the legendary Supertri mass participation event, Chicago is a cornerstone of Supertri’s global mission to “inspire the competitor in everyone.” With its recent acquisition of the New Jersey State Triathlon, Supertri now offers a calendar of landmark mass-participation events in North America to reinforce a true coast-to-coast footprint with Chicago, Long Beach, Austin, Kerrville and Toronto already part of the Supertri family.

ENDS

INFO:

Media Contact

Adam Leitch
Communications Director
adam.leitch@supertri.com

Photo credit: Supertri/Supertri.com

About Supertri

Supertri is the global leader in short course triathlon with a vision to inspire the competitor in everyone, from the Olympic hopeful to the first-time participant.

Supertri is building the future of short-endurance sport through a platform that is authentic, aspirational and unified.

Supertri League is the sport’s first professional league, featuring the best athletes in the world racing in teams in globally broadcast and digital-first events, and run in collaboration with elite athletes to inspire and redefine the future of triathlon.

Supertri’s also owns and operates the world’s biggest brand for short-endurance triathlon events, sparking ambition in all who line-up from seasoned amateurs to first-timers and corporate teams. Supertri’s events offer a premium experience and shared community connection in unique venues with a festival atmosphere.

Supertri E is the sport’s most innovative and tech-focussed format, which blends real life and virtual racing and featured at the IOC’s Olympic Esports Week. Its hybrid experiences and data driven Esports platform is expanding access to triathlon and inspiring new audiences.

https://supertri.com/