Mount to Coast™ Taps Olympian Ben Blankenship to Join US Leadership Team

April 23, 2025

The three-time US champion will serve as Sports & Product Engagement Manager

HONG KONG (April 23, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today announced that it has named Ben Blankenship as Sports & Product Engagement Manager. The first officially signed athlete after the brand’s global launch last year, Blankenship will transition out of his post as sponsored ultrarunner. In his new role, he will primarily champion brand initiatives developed within Mount to Coast’s athlete team and develop sporting events partnerships and strategies with key stakeholders in the ultrarunning space.

“Ben’s many years in the competitive running scene are evident in his discerning and refreshing insights about the footwear market,” said Mount to Coast U.S. Country Manager Doug Rosenberg. “We greatly value Ben’s gifts for seamlessly integrating athletes into our brand mission, creating inventive campaigns at race events and providing crucial design feedback as we continue to innovate at the frontier of shoe technology. Our growing team is excited to welcome Ben.”

An Olympian, a three-time US champion, former world record holder and current ultrarunner, Blankenship has a holistic understanding of the global running industry from the lens of a competitive athlete and a uniquely educated consumer. His years of partnering with endemic brands to explore emerging shoe innovations will not only inform impactful product engagement efforts, but will also allow him to advocate for Mount to Coast’s athlete team in the design and development of the brand’s footwear.

His in-depth product knowledge and field testing quickly proved integral to the band’s development work, helping prototype Mount to Coast’s first trail shoe (T1), which

will launch later this year. In his internal transition, he will work directly alongside Rosenberg, leading athlete communications, brand partnerships and event marketing.

“From the beginning, I knew working with Mount to Coast was a way to invest in the ultrarunning community,” said Blankenship. “Through collaborating with the product team and the brand, I’ve come to understand their commitment and passion to the sport. My new role with the team feels like an extension of what I’ve already been doing: working to enlarge the sport of ultrarunning by supporting the runners and the products that make it possible.”

Please direct Mount to Coast media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com.

About Mount to Coast™

Mount to Coast is a technical footwear brand specializing in long-distance running and biomechanics research to challenge the limits of ultrarunning. Founded for athletes who transcend distance, Mount to Coast integrates innovative materials inspired by various industries to engineer footwear offering exceptional comfort, support, energy return and durability. Its first two models – the R1 and S1 – crafted with insights from Mount to Coast’s Run Research Lab, are award-winning, record-breaking shoes, vigorously tested in highly challenging races and evaluated by elite athletes.

Contact:

Anna Avery
PR Account Director
anna@newlocalpr.com
210-248-8395