2XU Partners with Flexit to bring Virtual Personal Training to the 2XU Community.
October 15, 2020
NEW YORK – FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both products, providing both FlexIt users and 2XU customers with a well-rounded fitness experience.
Both 2XU customers and FlexIt users will benefit directly from this partnership. 2XU customers will receive custom access to FlexIt’s virtual training platform and its network of close to 3,000 partner fitness facilities across the United States. FlexIt users will be rewarded for completing specific fitness challenges (such as working out for consecutive days) with exclusive 2XU offers across the brand’s key product categories, which are all designed to help users prepare, perform and recover to improve their overall performance. . Together, the two companies are giving their networks the opportunity to continue their fitness journeys through various initiatives, experiences and activations over the next year.
“FlexIt and 2XU are two like-minded companies in that both our missions focus on providing everyone with the tools they need to work out successfully, in a way that makes them feel comfortable, no matter where they are,” said Austin Cohen, CEO and founder of FlexIt. “We’re partnering to further these goals and make sure people can work out their way with premier fitness access and performance apparel.”
2XU is a global leader in sports compression and high-performance sports apparel. The company helps athletes of all levels train, perform, and recover back to their peak across sports like running, high-intensity interval training, basketball, football, and triathlon. “We at 2XU are driven by a mission to create a fitter and healthier world, and hope to inspire athletes of all abilities to chase and achieve their finish lines, whatever they may be. We are passionate about creating technical sportswear that can inspire you to get moving and help you beat your best” said Rebecca van Raay, Global Digital Marketing Manager at 2XU.
“We’re excited to partner with FlexIt to provide further value to our 2XU community and to help them reach their health and fitness goals. We look forward to providing our customers with FlexIt’s multi-channel fitness offering, knowing they can work out safely, no matter where they are, and still reach their finish lines.”, said Alex Mallen, Director of Brand Partnerships at 2XU.