Endurance sports leader to serve as exclusive compression wear sponsor
COLORADO SPRINGS, Colo. — USA Triathlon has entered into an exclusive partnership for the compression wear category with 2XU, a leading endurance sports apparel company, which designates the company as a Silver-Level Sponsor of the National Governing Body through August 2020.
2XU will supply compression wear to members of the USA Triathlon and USA Paratriathlon National Teams. 2XU will also provide the premium gift for USA Triathlon’s four owned National Championship events: Age Group Nationals, Collegiate Club Nationals, Duathlon Nationals and Youth & Junior Nationals. USA Triathlon annual members will receive a 20 percent discount on 2XU products, including the company’s full line of compression tights, tops, socks and other training gear.
Additionally, 2XU has developed limited-edition USA Triathlon-branded compression apparel line called Stars n’ Stripes. The Stars n’ Stripes line will be available in April at usatstore.com, the National Governing Body’s official online store operated by Trisports.com. Orders are currently being presold at https://shop.kitorder.com/starsandstripes.
“USA Triathlon is the pinnacle of triathlon in the United States, the best of the best. As 2XU is the leader in compression apparel and human performance, this partnership makes perfect sense,” said Anthony Reeves, 2XU Global Chief Marketing Officer. “We are delighted to work with all USA Triathlon athletes and their coaches to support their training and recovery journeys.”
“Proper recovery is a cornerstone of high performance in endurance sport,” said Andy Schmitz, USA Triathlon High Performance General Manager. “As such, we are excited to provide USA Triathlon’s National Team athletes with access to 2XU’s specially engineered compression solution as they take aim at podium finishes on the ITU circuit.”
Learn more at 2xu.com.
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple world champion athletes and has since formed powerful alliances and key partnerships with world champions across the globe in numerous sports including triathlon, cycling, swimming, soccer, running, Netball, NBA, AFL, NRL and NFL.
Founded in Melbourne, Australia, and now established in the U.S. market, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium brand is now stocked in multiple countries around the world.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).