May 1, 2025

Portland Marathon Announces Nike as Official Footwear and Apparel Sponsor

PORTLAND, Ore. /ENDURANCE SPORTSWIRE/  The Portland Marathon has officially announced Nike –– the world’s leader in running product design, innovation and marketing –– as the event’s official footwear and apparel sponsor. This sponsorship will provide participants with Nike Running products while elevating race day experiences at the 53rd annual event...

May 1, 2025

Two more USA Elite teams at GP New York City

NEW YORK CITY (May 1, 2025) /ENDURANCE SPORTSWIRE/ – The second annual UCI 1.2 men’s elite pro race Gran Premio New York City on May 18, 2025 will commence just ten minutes before the 13th Michelob ULTRA GFNY World Championship NYC, a mass participation race held on the same course....

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /ENDURANCE SPORTSWIRE/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

May 1, 2025

Professional Triathletes Organisation Announce Long Term Hosting Agreement With Events Management Queensland For Gold Coast T100 Tour Event From 2026

Queensland, Australia /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and Events Management Queensland (EMQ) have today announced a long term partnership that will see the T100 Triathlon World Tour take place on the iconic Gold Coast of Queensland, Australia, from 2026. The T100 Tour is a global series for...

May 1, 2025

Lilac Bloomsday Run 12K Hosts Third Stop on 2025 PRRO Circuit

SPOKANE, WA – (May 1, 2025) /ENDURANCE SPORTSWIRE/ - The 49th Lilac Bloomsday Run 12K on Sunday morning, May 4, will host the last stop on the 2024-25 PRRO Circuit before the PRRO Championship at the Boilermaker 15K on July 13, and another top international field, including the women’s defending...

May 1, 2025

Boston 10K for Women Partners with Laurel to Power an Unparalleled Race Experience

BOSTON (May 1, 2025) /ENDURANCE SPORTSWIRE/ — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event...

April 30, 2025

From Shakeout to Shakeup: Artificial Intelligence and Trail Running

As the sport and industry of trail running grow, so do the opportunities for disruption by artificial intelligence (AI). The current benefits of AI are mainly seen in automating basic tasks — making experts’ workflows more efficient. Most of our use cases emphasize ways AI tools can enhance the efficiency...

April 30, 2025

Shimano scales back on cycling apparel & discontinues Milremo

Shimano Europe has announced a refocusing of its priorities, with a significant scaling back of its activities in the cycling apparel space. The inescapable ‘black hole’ impact of Covid has been listed as a factor in the move, which will include discontinuing Shimano’s custom clothing brand Milremo. The regular Shimano...

April 30, 2025

Garmin’s Fitness and Outdoor Segments Deliver Double-Digit Growth

Garmin Ltd stock declined on Wednesday after it reported first-quarter 2025 results. The company reported quarterly revenue growth of 11% year-on-year to $1.54 billion, beating the analyst consensus estimate of $1.50 billion. The GPS navigation and wearable technology company's adjusted EPS of $1.61 missed the consensus estimate of $1.67. Yahoo!

April 30, 2025

Registration is Now Open for the 2025 BMW Dallas Marathon!

(DALLAS) May 1, 2025 /ENDURANCE SPORTSWIRE/ - Get ready to lace up your running shoes—registration for the 2025 BMW Dallas Marathon weekend of events is officially open. With more than 28,000 participants last year and both the half and full marathon selling out two years in a row, this year’s...