USA TODAY SPORTS Active Alliance and John Hancock Extend Partnership

November 29th, 2017

USA TODAY SPORTS Active Alliance and John Hancock Extend Partnership

Twine by John Hancock will become Official Financial Services partner of another Active Alliance Race

New York NY (November 29, 2017) USA TODAY SPORTS Active Alliance – a network of the country’s finest independent marathons and John Hancock – are pleased to announce the expansion of its partnership and Boston Bound sweepstakes to include the California International Marathon, December 2017.

Through its partnership, Twine by John Hancock will become the official financial services partner of the California International Marathon and sponsor with USA TODAY SPORTS ACTIVE ALLIANCE, the “Boston Bound” sweepstakes providing the chance to win an exclusive VIP trip for two to the 2018 Boston Marathon, including flight and two nights lodging, two finish line seats, two Marathon jackets and the opportunity to meet and go on a fun run with Boston Marathon champions Bill Rodgers and Meb Keflezighi. The winner could optionally choose free entry and travel to any other race in the USA TODAY SPORTS Active Alliance network. The sweepstakes will remain open until December 31, 2017. Runners should visit to enter and for more information, or visit USA TODAY SPORTS Active Alliance at the California International Marathon expo, December 1-2,

“We are once again so pleased that John Hancock has selected the USA TODAY SPORTS Active Alliance – and its network of 16 Boston Marathon qualifiers – to promote Twine, the first savings and investing app for two,” said Bruce Revman, Commissioner of the USA TODAY SPORTS Active Alliance. “Runners benefit in a number of ways from training with a partner – from ongoing support and encouragement to enhanced performance, and now Twine brings a similar approach to investing.”

“We’re excited to partner our new app, Twine, with USA TODAY SPORTS Active Alliance because we feel that physical health is just as important as financial health, and both are easier when taking the team approach,” said Steven Dorval, Head of Digital Advice and Innovation, John Hancock.

“Just as having a running partner, coach, or nutritionist can be instrumental in reaching the finish line, having a partner with shared investment and savings goals can be essential to ensuring financial security. Enter Twine, unique to the market, that helps couples and families set financial goals and work together to achieve them,” he added.

About the USA TODAY SPORTS Active Alliance

The USA TODAY SPORTS Active Alliance is a robust network of the finest full and half marathons across America. For brands and marketers, the USA TODAY SPORTS Active Alliance is a centralized source for reaching the endurance marketplace in a meaningful capacity with significance and scale. In 2017, USA TODAY SPORTS ACTIVE ALLIANCE, added and as official partners.  The USA TODAY Sports Active Alliance provides awareness, coverage and promotion at a national and local level through USA TODAY and Gannett’s unique suite of assets. John Hancock joins and as an official partner of the USA TODAY SPORTS Active Alliance.

About John Hancock and Manulife

John Hancock is a division of Manulife Financial Corporation, a leading international financial services group that helps people achieve their dreams and aspirations by putting customers’ needs first and providing the right advice and solutions. We operate primarily as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were over $1 trillion (US$806 billion) as of September 30, 2017. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at

One of the largest life insurers in the United States, John Hancock supports approximately 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and college savings plans. We also offer advice through Signator, a network of independent financial advisors. Additional information about John Hancock may be found at

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Bruce Revman

ON Boston Bound Sweepstakes go to:



USA TODAY SPORTS Active Alliance

USA TODAY SPORTS Active Alliance and John Hancock Extend Partnership

Contact Info

Bruce Revman

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